What are the responsibilities and job description for the Marketing Coordinator position at Massachusetts Teacher Association?
Who we are:
The Massachusetts Teachers Association (MTA) represents over 115,000 members and nearly 400 locals across the state and employs a full-time staff of over 150. Our members are public school teachers, faculty, professional staff, and education support professionals working at public schools, colleges, and universities. As a member-driven organization and the largest union in New England, our collective power makes MTA an influential voice for educators, students, and their communities. We are proud to be an advocate for social, racial, and economic justice and for a public education system that provides one of the cornerstones of a democratic society.
Major Responsibilities:The Marketing Coordinator is responsible for responding to member and vendor inquiries, as well as supporting MTAB marketing objectives and initiatives.
Essential Job Functions:
- Serve as primary contact for all member benefits inquiries; answer the telephone; respond to calls, email, US mail, web inquiries and walk-in requests for information in a timely manner and route misdirected inquiries to the proper MTAB or MTA personnel. Check membership status for all member inquiries.
- Maintain accurate and up-to-date member database.
- Maintain thorough understanding of all member benefit programs and help increase awareness of, MTAB programs.
- Maintain up-to-date partner contact information.
- Coordinate local discounts program.
- Coordinate, notification to giveaway winners and distribution of prizes.
- Maintain accurate and up-to-date inventory of premiums.
- Maintain up-to-date inventory of program fulfillment materials, both print and online documents.
- Respond to all member complaints in a timely manner and in accordance with company complaint procedure to ensure quality service.
- Assist with tracking marketing campaigns and website statistics.
- Proactively contact local leaders to offer MTAB assistance for their meetings and to provide new members with benefit information.
- Monitor MTAB and MTA social media accounts, post content and respond to member posts, as necessary.
- Assist in the creation of marketing materials.
- Ensure all MTAB and partner marketing materials follow brand guidelines.
- Collaborate with marketing team on marketing strategies.
- Assist in proofreading materials.
- Maintain an annual marketing calendar.
- General Office setting, occasional lifting up to 40 lbs.
Specific Responsibilities:
- Verify accuracy of all data related to member records and benefits programs, input and retrieve data; import and export information to and from MTAB’s member databases and website system.
- Track member calls, requests for information and local events.
- Distribute program information and giveaways for local association meetings and MTA events.
- Work with other MTA departments as necessary to expedite requests for membership changes.
- Peruse local publications and websites for businesses that offer discounts and contact them for inclusion in the local discounts program.
- Create and prepare reports and routine correspondence on own initiative or from rough draft.
- Attend MTA Conferences and local association membership meetings which may periodically be held outside of normal work hours.
- Provide clerical support.
- Assist with the orientation of new employees.
- Perform other related duties as assigned.
Qualifications:
- High School Diploma (bachelor’s degree in marketing preferred)
- Commitment to the mission and strategic goals of the MTA and the organized education profession.
- Two (2) to four (4) years of related marketing experience.
- Knowledge of data processing applications related to responsibilities, Microsoft Office Suite, Access database and proficient with social media.
- Experience using a content management system such as WordPress, HubSpot or Drupal.
- Experience with Canva, Adobe Creative Suite, HubSpot, Salesforce a plus
- Accurate keyboarding skills of 45 wpm.
- Self-direction, tact, diplomacy and a clear, courteous and professional manner when communicating with members orally, in writing or in face-to-face conversation.
- Ability to handle multiple projects and details simultaneously.
- Comfortable taking the initiative to resolve issues and ability to identify solutions to problems and errors.
- Excellent oral and written communication skills.
- Conscientious attention to detail and excellent proofing skills.
- Exhibits a positive, cooperative attitude; a team player who can work well with individuals or in groups.
- Demonstrates a sense of urgency in responding to member and leadership requests and inquiries.
- Proactive customer service.
- Commitment to company values, policies and procedures.
- Understanding of and commitment to a vision of a labor movement that advances social, racial, and economic justice and a common good agenda.
- Refined time management, planning and organization skills.
- High energy level and ability to successfully handle rapid change.
- Ability to meet short deadlines.
*MTA reserves the right to waive any qualifications at its discretion*
The MTA is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all staff.
Salary : $65,123 - $94,568
