What are the responsibilities and job description for the Sr Manager, Service Marketing position at Masimo Wearables?
Job Summary
JOB DESCRIPTION
The Senior Manager, Service Marketing drives the commercial success of Masimo’s Service Program by developing and executing marketing strategies that support sales growth, customer engagement, and market expansion for Masimo’s Service portfolio. This role focuses on post-launch activities, leveraging market insights and cross-functional collaboration to maximize adoption and deliver impactful marketing programs that position Masimo as a leader in the medical technology industry.
Duties & Responsibilities
Minimum & Preferred Qualifications and Experience:
Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or a related field. Advanced degree is preferred.
Compensation
The anticipated salary range for this position is $149,000 - $175,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience.
This position also qualifies for up to 10% annual bonus based on Company, department, and individual performance.
Masimo offers benefits such as Medical, Dental, Vision, Life/AD&D, Disability Insurance, 401(k), Vacation, Sick, Holiday, Paid Maternity Leave, Flexible Spending Accounts, Voluntary Accident, Critical Illness, Hospital, Long-Term Care, Employee Assistance Program, Pet Insurance, On-site wellness clinic, fitness center, and cafe. All benefits are subject to eligibility requirements.
Physical Requirements/Work Environment
This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods when facilitating meetings or walking in the facilities. Domestic travel up to 25% may be required.
The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodation may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.
About Us
For over thirty years, Masimo has been expanding the boundaries of noninvasive monitoring to improve patient outcomes and reduce the cost of care. Today, Masimo delivers a portfolio of hospital-trusted monitoring solutions to help increase patient safety, health, and wellness in the hospital and at home. When you join our team, you’ll be part of a culture that’s driven by passion, challenging the status quo, and making an impact in the lives of others.
Masimo is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state or local law.
JOB DESCRIPTION
The Senior Manager, Service Marketing drives the commercial success of Masimo’s Service Program by developing and executing marketing strategies that support sales growth, customer engagement, and market expansion for Masimo’s Service portfolio. This role focuses on post-launch activities, leveraging market insights and cross-functional collaboration to maximize adoption and deliver impactful marketing programs that position Masimo as a leader in the medical technology industry.
Duties & Responsibilities
- Own end-to-end global marketing strategy for Masimo's Service portfolio for all sales channels.
- Partner with Global Sales and Technical Service to understand current customer needs and translate insights into effective marketing initiatives.
- Develop strong relationships with regional channel partners to ensure alignment between strategy and commercial execution.
- Conduct in-depth research and regular monitoring to understand customer needs, market dynamics, trends, and the competitive landscape to inform portfolio and marketing strategies and identify growth opportunities.
- Partner with Global Sales and Technical Service teams to understand current customer needs and translate insights into effective marketing initiatives.
- Build clear, differentiated value propositions and messaging tailored to key audiences across global markets.
- Elevate brand presence and Sales Effectiveness through development and maintenance of downstream marketing materials, including collateral and sales tools, to drive service adoption and retention within various regions.
- Develop and maintain downstream marketing materials, including collateral and sales tools, to drive service adoption and retention within various regions.
- Plan and deliver targeted campaigns to enhance customer acquisition and loyalty.
- Measure success and drive results using data, insights, and KPIs
- Provide support and training to internal teams.
- Prepare ad-hoc presentations, reports, and analyses for internal/external use.
- Other related projects, assignments, and responsibilities as needed.
Minimum & Preferred Qualifications and Experience:
- 5 years of marketing experience in healthcare, medical devices, or related industries.
- Experience launching, managing, or implementing service solutions for healthcare, medical devices, or related industries.
- Proven track record in downstream or product marketing, with demonstrated success driving commercial outcomes.
- Strong ability to analyze data, interpret customer insights, and prepare reports.
- Continuous Improvement mindset.
- Excellent communication and presentation skills for engaging diverse audiences.
- Creative and results-oriented, with a focus on delivering measurable impact.
- Collaborative team player able to work effectively across functions and geographies.
- Adaptable and proactive, thriving in a fast-paced, evolving environment.
- 7 years of marketing experience in healthcare, medical devices, or related industries.
- Strong understanding of healthcare industry dynamics and customer needs.
Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or a related field. Advanced degree is preferred.
Compensation
The anticipated salary range for this position is $149,000 - $175,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience.
This position also qualifies for up to 10% annual bonus based on Company, department, and individual performance.
Masimo offers benefits such as Medical, Dental, Vision, Life/AD&D, Disability Insurance, 401(k), Vacation, Sick, Holiday, Paid Maternity Leave, Flexible Spending Accounts, Voluntary Accident, Critical Illness, Hospital, Long-Term Care, Employee Assistance Program, Pet Insurance, On-site wellness clinic, fitness center, and cafe. All benefits are subject to eligibility requirements.
Physical Requirements/Work Environment
This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods when facilitating meetings or walking in the facilities. Domestic travel up to 25% may be required.
The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodation may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.
About Us
For over thirty years, Masimo has been expanding the boundaries of noninvasive monitoring to improve patient outcomes and reduce the cost of care. Today, Masimo delivers a portfolio of hospital-trusted monitoring solutions to help increase patient safety, health, and wellness in the hospital and at home. When you join our team, you’ll be part of a culture that’s driven by passion, challenging the status quo, and making an impact in the lives of others.
Masimo is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state or local law.
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