What are the responsibilities and job description for the Marketing Manager, Supplemental Insurance Solutions position at MASA?
Description
This is a full-time, hybrid role based in the Greater Fort Lauderdale, FL area
If you’re a marketing leader who measures success in pipeline, conversion, and revenue - not just activity - this role is built for you. As Marketing Manager, Supplemental Insurance Solutions, you will own demand generation strategy and execution across multiple channels, ensuring marketing investment translates directly into qualified leads and sales performance.
You’ll lead end-to-end campaign execution across digital, direct mail, seminars, and partner programs while owning how campaigns come to life--from messaging and creative direction to lead flow and conversion. This role requires a strong operator--someone who can manage budgets, analyze performance data, optimize conversion, and continuously improve how leads are generated, routed, and converted.
MASA is evolving into a multi-product organization, expanding beyond its core offerings to include supplemental insurance solutions such as final expense. You’ll be at the forefront of these growth initiatives, helping shape how new products are brought to market and scaled across distribution channels.
About MASA
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company - we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2 million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
What You Will Do
Your main responsibilities will include:
You’ll have the autonomy to own marketing performance while working alongside a collaborative, mission-driven team. This role offers the chance to directly influence revenue growth, shape go-to-market strategy, and build scalable demand generation programs in a company that values both results and purpose.
NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.
#corpjobs
This is a full-time, hybrid role based in the Greater Fort Lauderdale, FL area
If you’re a marketing leader who measures success in pipeline, conversion, and revenue - not just activity - this role is built for you. As Marketing Manager, Supplemental Insurance Solutions, you will own demand generation strategy and execution across multiple channels, ensuring marketing investment translates directly into qualified leads and sales performance.
You’ll lead end-to-end campaign execution across digital, direct mail, seminars, and partner programs while owning how campaigns come to life--from messaging and creative direction to lead flow and conversion. This role requires a strong operator--someone who can manage budgets, analyze performance data, optimize conversion, and continuously improve how leads are generated, routed, and converted.
MASA is evolving into a multi-product organization, expanding beyond its core offerings to include supplemental insurance solutions such as final expense. You’ll be at the forefront of these growth initiatives, helping shape how new products are brought to market and scaled across distribution channels.
About MASA
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company - we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2 million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
What You Will Do
Your main responsibilities will include:
- Executing marketing strategies and go-to-market plans to support the launch and growth of supplemental insurance products across multiple sales channels.
- Managing lead generation campaigns across digital, direct mail, seminars/events, and partner programs to drive qualified prospect acquisition.
- Overseeing lead management processes including intake, qualification, routing, and optimization to ensure strong alignment between marketing and sales teams.
- Monitoring and optimizing campaign performance using metrics such as cost-per-lead, cost-per-sale, acquisition cost, and return on marketing investment.
- Analyzing performance data--including conversion rates, RSVP/show rates, and revenue attribution—to inform campaign optimization and budget allocation decisions.
- Directing the development of marketing creative by providing clear guidance and feedback on messaging and materials, ensuring alignment with brand standards, regulatory requirements, and campaign objectives.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
- Strongly preferred: Experience in insurance, financial services, or other regulated industries and familiarity with seminar-based or call center-driven sales models.
- Five or more years of experience in growth marketing, demand generation, or performance marketing.
- Experience managing direct-to-consumer marketing campaigns and lead generation programs.
- Strong understanding of marketing analytics, attribution models, and performance measurement.
- Proficiency in Microsoft Office Suite, particularly Excel, for analysis and reporting.
- Experience working with CRM systems, marketing automation tools, and reporting platforms (e.g., HubSpot).
- Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
- A professional and friendly company culture that supports a clear mission: “Protecting families with compassion when others don’t.”
- An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!
You’ll have the autonomy to own marketing performance while working alongside a collaborative, mission-driven team. This role offers the chance to directly influence revenue growth, shape go-to-market strategy, and build scalable demand generation programs in a company that values both results and purpose.
NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.
#corpjobs