What are the responsibilities and job description for the Director, Content Strategy position at Maryland Food Bank?
The Maryland Food Bank (MFB) is a nonprofit, anti-hunger organization whose mission is to feed people, strengthen communities, and end hunger for more Marylanders. MFB does this work by expanding access to nutritious food while also seeking to eliminate the root causes of hunger.
MFB distributes food through a statewide network of community-based organizations from Maryland’s western mountains to its Eastern Shore. Last year, the Maryland Food Bank distributed enough food to provide the equivalent of more than 41 million meals, or about 114,000 meals every day. This healthy food supports children, seniors, veterans, and hard-working families. Beyond food distribution, MFB works to end hunger for more Marylanders by offering job training programs, access to supportive services and benefits, and by advocating to change to the laws, policies, and practices that create food insecurity for more than 1 in 3 Marylanders.
The Maryland Food Bank embraces a philosophy that recognizes and values diversity. Our goal is to attract, develop, retain, and promote a talented, diverse workforce in a culture where all employees will contribute to their fullest potential.
About the position
The Director, Content Strategy (Director) is responsible for developing and executing the Maryland Food Bank’s content marketing strategy—ensuring that stories, messages, and editorial assets consistently advance brand awareness, audience engagement, and campaign goals across channels, while reflecting MFB’s mission and culture of philanthropy.
Primary Responsibilities:
- Develop and lead an integrated content marketing strategy that drives brand awareness, engagement, and donor/supporter movement.
- Define editorial direction, messaging frameworks, and maintain brand voice consistency across all channels.
- Plan and manage an editorial calendar aligned with campaigns, fundraising cycles, and organizational priorities.
- Create and oversee high-impact content (stories, campaigns, newsletters, reports) across digital and print platforms.
- Gather insights from internal teams, donors, and stakeholders to inform content strategy and storytelling.
- Direct content development efforts, providing guidance, feedback, and quality control for internal and external contributors.
- Collaborate cross-functionally to surface stories, data, and impact that support marketing and fundraising goals.
- Establish and manage efficient content workflows from planning through publication and maintenance.
- Analyze content performance and apply insights
Basic Qualifications:
- 8–10 years of experience in content strategy, editorial, or storytelling roles.
- Strong writing and storytelling skills with a portfolio across digital and print.
- Experience developing content for multi-channel marketing campaigns.
- Ability to manage multiple projects, timelines, and priorities.
- Experience collaborating cross-functionally (marketing, communications, fundraising).
- Strong interpersonal skills with a commitment to equity, inclusion, and ethical storytelling.
Preferred Qualifications:
- Bachelor’s degree in communications, Marketing, Journalism, English, or related field.
- Experience in a nonprofit, mission-driven, or purpose-led organization.
- Experience supporting fundraising or donor engagement through content.
- Leadership experience managing staff or external partners (agencies, freelancers).
- Familiarity with CMS platforms, digital content workflows, and performance metrics.
- Experience working with or alongside creative/marketing agencies.
- Flexibility to work a hybrid schedule with occasional evenings, weekends, or travel.
How to Apply:
Please include the following required materials with your application:
- Resume
- Cover letter
- Writing portfolio or relevant work samples, including examples of campaigns, storytelling, or audience-facing content
- Link to your LinkedIn profile
Supervisory Responsibility:
- This position will be responsible for supervising the Digital Marketing Manager and Web Manager.
Work Environment:
- This is a hybrid role, requiring on-site presence at least three (3) days per week.
- Flexible schedule, including occasional evenings, weekends, and travel to events and other MFB locations.
- This position operates primarily in an office environment with occasional movement around the warehouse.
Salary range:
$90,000 – $95,000 / Annually
Nothing matters more to the Maryland Food Bank than our strong ethical and safety commitments. As such, all positions require a background check and drug screen.
To learn more about the Maryland Food Bank, visit www.mdfoodbank.org.
Salary : $90,000 - $95,000