General Summary of Position

The Director of Admissions manages the full cycle of enrollment at Mary Immaculate Catholic School. Reporting to the Pastoral Administrator and working closely with the Principal, the Director is responsible for achieving the school's enrollment goals, leading enrollment strategy, and ensuring the school's mission is compellingly communicated to prospective families and the broader community. The Director of Admissions serves as a visible representative of the Catholic mission of Mary Immaculate Catholic School and participates in advancing the Church's ministry of Catholic education through enrollment, outreach, and community engagement.

I. Enrollment Strategy & Data Analysis

Strategy

• Collaborates with the Pastoral Administrator to set annual enrollment goals and define the strategic direction of the admissions program.
• Responds to direction from the Pastoral Administrator and Principal regarding desired class size, profile, and overall school enrollment.
• Assists the Pastoral Administrator and Principal in creating and managing the Admissions Office budget.
• Conducts an annual appraisal of the admissions cycle, identifying strengths and areas for improvement.

Data & Reporting

• Uses FACTS (or equivalent SIS) to analyze enrollment trends, application pipeline, attrition, and demographic data.
• Prepares weekly data-informed reports on enrollment activities and recommendations for the Pastoral Administrator and leadership team.
• Leverages AI tools to assist in the analysis of non-private, aggregate enrollment data in support of strategic decision-making.
• Maintains the applicant database and ensures accuracy of all enrollment records.

II. Community & Parish Outreach

Ministerial Role

• Serves as a representative of the evangelizing mission of Mary Immaculate Catholic Church and School and is expected to support, advance, and model the teachings, values, and mission of the Roman Catholic Church in all aspects of the position.
• Recognizes that enrollment, outreach, and community engagement activities are an extension of the Church's ministry of Catholic education and family evangelization.
• Works collaboratively with clergy, parish staff, school administration, faculty, families, and parishioners to advance the mission of Catholic education at Mary Immaculate.

Parish & Religious Education

• Is an active, participating member of Mary Immaculate Church, engaging the parish community as a natural and ongoing avenue for school outreach and enrollment.
• Builds and maintains strong relationships with Mary Immaculate Church and local parishes, including their Religious Education (RE) departments, to introduce families to the school’s mission and opportunities.
• Requests and utilizes parish baptismal records to proactively identify and reach out to families with age-appropriate children who may be prospective students.
• Develops outreach initiatives specifically designed to engage RE families and connect them to the school community.

Broader Community

• Cultivates relationships with local daycares, mothers’ groups, ministries, and community organizations to strengthen enrollment outreach.
• Places strategic emphasis on Pre-K4 enrollment with the goal of building strong demand and developing waiting lists where possible.
• Promotes involvement of current families as word-of-mouth advocates within and beyond the school community.
• Understands community demographics and builds bridges that reflect the school’s diverse and welcoming culture.

III. Ambassador Programs

Parent Ambassador Program

• Recruits, trains, and develops a Parent Ambassador team, including identifying a team leader who can coordinate ambassadors and serve as a day-to-day point of contact.
• Guides the Parent Ambassador team in strengthening word-of-mouth outreach, hospitality, and relationships with key parishes, organizations, and ministries.

Student Ambassador Program

• Oversees the Student Ambassador Program, ensuring it is both formative and engaging.
• Trains student ambassadors in public speaking, professionalism, hospitality, and leadership as representatives of Mary Immaculate Catholic School.
• Trains student ambassadors to lead campus tours for prospective families; accompanies ambassadors on tours whenever possible to provide coaching, assess readiness, and offer constructive feedback. These tours are distinct from large-scale open house events and serve as active formation opportunities.

IV. Admissions Operations

• Manages the full admissions calendar, including scheduling of tours, testing, interviews, and enrollment events, in collaboration with administration and faculty.
• Coordinates campus tours for prospective families, conducted in partnership with trained student ambassadors whenever possible.
• Responds promptly to all admissions inquiries via phone, email, and in person.
• Prepares and manages all application materials; screens applicants against school criteria; and prepares correspondence for all applicants.
• Oversees the admissions process including financial aid assistance, scholarship applications, and registration paperwork.
• Collaborates with the communications department to create print and digital materials for the admissions office and program.
• Abides by all policies in the Catholic Schools Office Handbook of Policies and Procedures.
• Demonstrates flexibility in adapting to the evolving needs of the school community.
• Other duties as assigned.

Position Requirements

Full-time

Knowledge, Skills and Abilities

• Proficient in Microsoft Office and marketing technology applications.
• Proficiency in FACTS or a comparable student information system.
• Comfortable leveraging AI tools to enhance productivity, communication, and data analysis.
• Strong oral and written communication skills.
• Strong organizational and interpersonal skills.
• Maintains strict confidentiality.
• Positive attitude; able to adapt quickly and work under pressure with frequent interruption.
• Demonstrates openness to feedback and a continuous improvement mindset.
• Collaborates constructively with supervisors and adapts based on direction and evaluation.
• Ability to maintain accurate and auditable records.
• Preferably bilingual English/Spanish.