Junior Assistant Brand Manager

Junior Assistant Brand Manager Job Description 

Marx Brothers, Inc. is a family-owned company founded in 1919 in Birmingham, Alabama. Our focus on coconut has resulted in deep expertise and market leadership in the production and delivery of the country’s highest-quality coconut products. We recently made an acquisition in the confectionery business adding candied fruit, fruit inclusions, sprinkles and other toppers to our product line. In addition to private label offerings, we have also seen success with our own brands – most notably with the retail distribution of our embe Organic and Coral Bay lines in the Retail, Food Service and Ingredient Channels throughout the US. We are growing fast and we are seeking an additional junior assistant brand manager to help lead exciting new initiatives.  

Position Overview: 

We are seeking a highly motivated, strategic and detail-oriented Junior Assistant Brand Manager to join our dynamic marketing team. This role will support the development and execution of brand strategies, innovation, and marketing activities across four brands, targeting both the B2B and B2C markets. The ideal candidate is a creative thinker with strong analytical skills and multifunctional leadership abilities, capable of working across teams to drive brand growth, analyze business performance, and ensure compliance with regulatory requirements. This role reports directly to the head of marketing.   

Responsibilities: 

Brand Strategy & Execution: 

• Assist in developing and implementing brand strategies to enhance market positioning across four distinct brands. 
• Support the execution of integrated marketing campaigns, including digital, social media, retail, and experiential marketing. 
• Manage both B2B and B2C marketing strategies, ensuring brand consistency and effective engagement across multiple audiences, including retail, food service and ingredient channels.  
• Collaborate with cross-functional teams, including sales, QA, and operations, to align marketing initiatives with business objectives. 

Omnichannel Strategy & Digital Commerce: 

• Support the development and growth of the omnichannel strategy, ensuring a seamless and engaging customer experience across all platforms. 
• Support Direct-to-Consumer (DTC) websites, optimizing user experience, content, and conversion rates. 
• Manage and enhance Amazon storefronts and Walmart Marketplace, optimizing product listings, pricing, and retail media strategies. 
• Collaborate with agencies and multifunctional teams to implement strategies that drive online traffic, sales, and customer retention. 
• Monitor and analyze key performance indicators (KPIs) for digital channels, leveraging insights to improve online brand presence and sales performance. 

Business & Consumer Insights: 

• Analyze Circana (formerly IRI/Nielsen) data to assess market trends, category performance, and competitive positioning. 
• Leverage consumer reviews, feedback, and sentiment analysis to refine brand messaging and product development strategies. 
• Monitor consumer behavior and competitor activity to refine brand strategies. 
• Utilize data analytics to measure the effectiveness of marketing and make data-driven recommendations. 

Product Innovation, Packaging & Regulatory Compliance: 

• Support the product innovation value proposition and go to market plan of a specific initiative 
• Create packaging design briefs, ensuring alignment with brand identity. 
• Work closely with quality assurance and regulatory teams to ensure all packaging and marketing materials comply with industry regulations. 
• Support go-to-market strategies for new product launches while maintaining compliance with labeling, ingredient disclosures, and safety standards. 

Sales, B2B Support for 4 brands, Retail, Food Service and Ingredient Channels: 

• Develop sales materials, and presentations to support both B2B and B2C sales teams. 
• Collaborate with our sales team, retailers and distributors to drive in-store and online brand visibility. 
• Monitor retail performance and suggest strategies to enhance product sell-through. 
• Strengthen B2B partnerships, providing marketing support to wholesale and distribution channels. 

Multifunctional Leadership & Collaboration: 

• Lead and coordinate cross-functional teams across sales, marketing, operations, and quality assurance to execute brand initiatives successfully. 
• Serve as a key liaison between internal teams and external partners to ensure seamless execution of marketing strategies. 
• Effectively manage multiple stakeholders and influence decision-making across departments. 

Budget & Project Management: 

• Assist in managing budgets for marketing and brand initiatives. 
• Ensure timely execution of projects within allocated resources. 
• Track and report on key performance indicators (KPIs) and campaign ROI. 

Qualifications & Skills: 

• Bachelor’s degree in Marketing, Business, or a related field. 
• Strong multifunctional leadership and project management skills. 
• Strong business analysis skills and the ability to translate data into actionable insights  
• Excellent communication and presentation skills. 
• Proficiency in Microsoft Office (Excel, PowerPoint) and marketing analytics tools. 
• Ability to multitask and work in a fast-paced, deadline-driven environment. 
• While not required, an added plus is experience in: 
• Consumer-packaged goods (CPG), food & beverage, or retail. 
• Circana (IRI/Nielsen) data. 
• Leveraging consumer reviews and feedback to drive product and brand strategies. 
• Omnichannel marketing and eCommerce expertise, including managing DTC websites, Amazon storefronts, and Walmart Marketplace. 

Why Join Us? 

• Be part of a growing brand portfolio with exciting opportunities for career advancement. 
• Work in a collaborative and innovative environment. 
• Competitive salary and benefits package. 

If you are passionate about brand management and eager to make an impact, we’d love to hear from you!