Campaign Coordinator

Company Description

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who provide strategic turn-key solutions for global blue-chip brands like Cadillac, GMC, Buick, and Chevrolet. Founded in 1977 in Birmingham, Alabama, we more have more than 400 team members across the United States. Martin Retail Group is a member of the Publicis Worldwide global network.

Overview

The Campaign Coordinator will play a critical role overseeing accounts that he or she will plan, execute and optimize digital campaigns.

Responsibilities

• Work closely with Campaign Management team to implement campaigns and provide media solutions
• Create and manage Insertion Orders including reconciling invoices for payment
• Understand agency’s digital and audience strategy to be able to effectively communicate with agency partners, clients and stakeholders and integrate into media plans
• Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns utilizing Media Ops reporting, email correspondence, and/or Teams communication channels
• Assist in the development of client-facing campaign performance reports as needed
• Manage the creation, QA, and delivery of insertion orders based on client requests
• Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
• Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
• Work with media partners to share media performance reporting and to ensure accurate platform implementation
  
  

Qualifications

Education:

• 4-year degree in advertising, marketing, or relevant field
  
  

Experience

• 1 year agency and media experience in fast-paced, live, programmatic offerings
  
  

Preferred

Skills:

• Proven track record of interpersonal skills to work with a variety of people in different internal departments, as well as and external vendors and clients across the US
• Must contribute positively to team culture and thrives in both collaborative and independent work environments
• Outstanding organizational and communication skills and enjoys working in a fast-paced environment
• Exceptional experience with digital media planning and buying including programmatic
• Strong communication skills, verbal and written, and presentation skills
• Strong analytical and data-driven decision-making skills
• Great work ethic and detail oriented
• Client-focused with a strong sense of urgency
• Working knowledge in Microsoft Office Suite with intermediate to advanced understanding of Excel, or willingness to expand skillset
  
  

Additional Information

Compensation Range: $33,535 - $40,280. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.