What are the responsibilities and job description for the Director, Individual Philanthropy position at Martha's Table?
POSITION PURPOSE
The Director of Individual Philanthropy is responsible for driving individual giving strategies, with a primary focus on leading a team and managing the annual fund. This position will cultivate and steward individual donors, develop innovative fundraising initiatives, and ensure a robust pipeline of annual and major gift donors. The Director will oversee a Major Gift Officer to grow and steward mid-level and major gifts and an Annual Giving Manager, who oversees grassroots fundraising efforts and monthly donors. The Director will play a pivotal role in enhancing donor engagement, maximizing revenue, and supporting the organization's overall development goals of raising approximately $10m in private revenue aimed for growth.
PRINCIPLE DUTIES & RESPONSIBILITIES
Leadership & Team Management
Lead, mentor, and manage a team of fundraising professionals focused on individual giving (direct mail, monthly donors, peer to peer, mid-level, events and major gifts)
Manage and support a Major Gift Officer to expand, steward and upgrade mid-level (1k-9999) and support major gifts (10k-149,999)
Approx 650 donors giving in the 1k-9999, total of ~$1.5million
Supervise and mentor an Annual Giving Manager focused on growing monthly donors and establishing and growing peer-to-peer fundraising and grassroots appeals.
Approx 4,650 donors giving in the 0-999 level, total of over $1m)
Approx 350 donors giving $225,000
Collaborate with CDCO and Deputy Chief to set and achieve ambitious revenue and participation goals for individual giving.
Track and share progress to goal around individual giving
Foster a culture of collaboration, accountability, and innovation within the team that builds on and enhances best practices and reinforces MT’s core values.
Innovate new tactics to enhance return on investment (ROI), automate marketing touchpoints, and foster stakeholder relationships.
Work with Development leadership (Deputy Chief, Director of Institutional Development, and CDCO) to create and execute strategies to maintain and grow private revenue needed to fuel the mission and programs of Martha’s Table
Annual Fund Strategy & Execution
Develop messaging strategy for individual philanthropy and integrate across channels and campaigns
Develop and implement a comprehensive annual fund strategy, leveraging multi-channel approaches (direct mail, digital, events, peer-to-peer, etc.).
Create a detailed Annual Giving strategy (from cultivation to stewardship), crafting compelling content and creative materials, customizing content to segmented donors, and testing by channel to optimize performance.
Utilize data-driven tactics to retain and expand the donor base, aligning all fundraising channels into the Annual Giving strategy.
Innovate new tactics to enhance return on investment (ROI), automate marketing touchpoints, and foster stakeholder relationships.
Analyze donor data to refine strategies and improve donor retention and acquisition.
Collaborate with the Development team to create an integrated calendar of fundraising campaigns and events, including direct mail appeals, SMS and MMS campaigns, targeted email appeals, social fundraising, Apple Corps monthly giving, Apple Society communications and Desk Notes, Maz Legacy Circle campaigns, thankathons, fundraising events and campaigns, Giving Tuesday, MTAB, and more.
Coordinate annual campaign solicitations, including donor segmentation and appeal material creation across the department.
Perform response analysis and prepare fundraising activity reports to ensure financial objectives are met
Establish Key Performance Indicators to measure channel performance and communicate results to senior management
Monitor and analyze fundraising data using CRM
Collaborate with Development Team to Create and Execute a Range of Engagement Opportunities and Events that Build Relationships with Donors. Events include but are not limited to:
Martha’s Table Annual Benefit (MTAB) - largest fundraising event with 300 attendees and raising $450k in funds from institutional and individual funders.
Launch a 5k that attracts and engages grassroots donors and sponsors
Spring major gift event
Thank-a-thon
Donor Engagement & Stewardship
Support the Major Gift Officer in identifying, cultivating, soliciting, and stewarding mid-level and major gift prospects.
Guide and oversee strategies to upgrade annual donors into leadership and major giving levels.
Support and guide Annual Giving Manager in creating and executing peer to peer fundraising campaigns
Work closely with the Major Gifts Officer and Annual Giving Manager, to ensure a seamless donor pipeline and integrated communications plan.
Collaborate with communications to streamline and enhance donor communications and storytelling.
Collaborate to ensure alignment across donor recognition programs, exclusive events, and impact reporting efforts.
5. Collaboration & Reporting
Salary : $95,000 - $105,000