What are the responsibilities and job description for the Direct Response Copywriter position at Martell Media?
On-Target Earnings: $70,000 USD Base
Location: Remote US
Benefits: Health Coverage
At SaaS Academy, we're on a mission to help SaaS founders build scalable, world-class businesses while creating the freedom and impact they dreamed of when they started.
Founded by serial entrepreneur and coach Dan Martell, we've grown into the #1 coaching program for B2B SaaS founders, a place where proven frameworks, playbooks, and mentorship turn growth challenges into repeatable systems.
At the heart of everything we do:
1️⃣ Customer backwards…we start with what clients need and work from there.
2️⃣ All in, all the time…we pursue excellence with urgency and ownership.
3️⃣ Machine builders…systems win, not heroes.
🎥 Why you shouldn't work here – Radical Transparency from our CEO
📝 What Applying Looks Like
We keep it transparent and efficient. Here's what to expect:
We're hiring a Direct Response Marketer to drive revenue growth through campaigns that convert clicks into customers. You'll own the copy, ads, and funnels that fuel our acquisition engine, with your north star being measurable revenue from qualified leads.
This is a hands-on, execution-focused role reporting directly to Sam, our Marketing Director. You won't be buried in meetings or strategy decks, your impact will be seen in the numbers.
🔍 What You'll Do
Direct Response Copy & Creative
Required
Location: Remote US
Benefits: Health Coverage
- Dental Coverage
- Unlimited Paid Time Off
- Real Impact
- Team Culture That Actually Feels Like One
At SaaS Academy, we're on a mission to help SaaS founders build scalable, world-class businesses while creating the freedom and impact they dreamed of when they started.
Founded by serial entrepreneur and coach Dan Martell, we've grown into the #1 coaching program for B2B SaaS founders, a place where proven frameworks, playbooks, and mentorship turn growth challenges into repeatable systems.
At the heart of everything we do:
1️⃣ Customer backwards…we start with what clients need and work from there.
2️⃣ All in, all the time…we pursue excellence with urgency and ownership.
3️⃣ Machine builders…systems win, not heroes.
🎥 Why you shouldn't work here – Radical Transparency from our CEO
📝 What Applying Looks Like
We keep it transparent and efficient. Here's what to expect:
- 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
- Application review
- 15-minute intro call
- Strengths assessment – how you learn and do
- In-person interview – values and culture fit
- Paid test project – work with us, like you're already on the team
- Final call with our CEO
- Offer – if we're both excited, we move forward fast
We're hiring a Direct Response Marketer to drive revenue growth through campaigns that convert clicks into customers. You'll own the copy, ads, and funnels that fuel our acquisition engine, with your north star being measurable revenue from qualified leads.
This is a hands-on, execution-focused role reporting directly to Sam, our Marketing Director. You won't be buried in meetings or strategy decks, your impact will be seen in the numbers.
🔍 What You'll Do
Direct Response Copy & Creative
- Write ads, landing pages, email sequences, and sales scripts that convert.
- Collaborate with creative teammates to build compelling ad creative.
- Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, and TikTok.
- Optimize budgets, bids, and targeting to hit ROAS, CPL, and CAC goals.
- Test new hooks, offers, and formats to unlock growth.
- Build and optimize funnels including lead magnets, webinars, tripwires, and VSLs.
- Run A/B tests to increase conversion rates, AOV, and LTV.
- Track performance metrics (CAC, LTV, payback period, funnel conversion).
- Provide weekly performance insights and recommendations.
Required
- 3–5 years in direct response marketing, growth, or performance roles.
- Strong copywriting skills with examples that drove sales.
- Hands-on experience managing paid campaigns with meaningful budgets.
- Experience with CRMs, funnel builders, and analytics tools.
- Portfolio of campaigns tied directly to revenue outcomes.
- Experience with high-ticket or info/coaching products.
- Meta Blueprint / Google Ads certified.
- Ability to blend creative direction with data-driven optimization.
- Own your numbers and thrive on results.
- Love testing, iterating, and scaling winning offers.
- Switch easily between creative brainstorming and data analysis.
- Thrive in a high-output, in-person team environment.
Salary : $70,000