What are the responsibilities and job description for the Sr. Customer Development Manager position at Mars?
Job Description:
Sr Customer Development Manager
Bentonville, AR
This role is based in Bentonville, AR with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.
The Sr. Customer Development Manager leads the development and execution of customer strategy and annual business planning for an assigned Mars Petcare portfolio at Walmart. This role owns the customer relationship and profitable growth agenda across Walmart’s full omni ecosystem, including brick-and-mortar, pickup and delivery, and Walmart.com. The ideal candidate is a commercially strong customer leader who combines strategic thinking, financial discipline, omni-channel fluency and executional intensity. Walmart experience is strongly preferred; experience with other major omni-channel retailers and related capabilities in eCommerce, category or customer marketing will also be valued.
What are we looking for?
Sr Customer Development Manager
Bentonville, AR
This role is based in Bentonville, AR with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.
The Sr. Customer Development Manager leads the development and execution of customer strategy and annual business planning for an assigned Mars Petcare portfolio at Walmart. This role owns the customer relationship and profitable growth agenda across Walmart’s full omni ecosystem, including brick-and-mortar, pickup and delivery, and Walmart.com. The ideal candidate is a commercially strong customer leader who combines strategic thinking, financial discipline, omni-channel fluency and executional intensity. Walmart experience is strongly preferred; experience with other major omni-channel retailers and related capabilities in eCommerce, category or customer marketing will also be valued.
What are we looking for?
- Bachelor’s degree required; advanced degree preferred.
- 5–7 years of direct customer management, account management or commercial leadership experience within CPG or a related consumer products industry.
- Experience owning or supporting large retail customer business plans, customer relationships, financial performance and negotiations.
- Walmart customer management experience strongly preferred; experience with another major mass, grocery, club or omni-channel retailer will also be considered.
- Experience with eCommerce, customer marketing, category management, revenue growth management or omni-channel business leadership is a plus.
- Experience with retailer and syndicated data platforms, including Walmart Luminate/Scintilla, Circana, NielsenIQ or comparable tools, is preferred.
- Develop, lead and execute the Walmart customer strategy and annual business plan for the assigned portfolio, delivering profitable growth, share improvement and strong customer outcomes.
- Own and strengthen assigned Walmart merchant relationships, serving as the primary Mars Petcare contact for strategic planning, business reviews, innovation discussions, line reviews and negotiations.
- Lead integrated growth plans across stores, Walmart.com, pickup and delivery, ensuring recommendations reflect the total Walmart shopper experience.
- Translate brand, portfolio and enterprise priorities into actionable customer plans across assortment, innovation, merchandising, price-pack architecture, promotion, retail media, digital shelf and availability.
- Own gross and net revenue forecasting, trade investment management and delivery of financial commitments in partnership with Finance, Revenue Growth Management and Sales Planning.
- Use retailer, syndicated, shopper and Mars performance data, including Walmart Luminate/Scintilla where available, to understand business drivers, identify growth opportunities and develop compelling customer recommendations.
- Partner with Strategic Growth Insights, Customer Marketing, Digital Commerce, Category, Supply Chain/CPFR, Finance and other cross-functional partners to deliver a cohesive Walmart growth agenda.
- Evaluate opportunities and customer investment decisions through both growth and profitability lenses, balancing volume, share, margin, trade efficiency and long-term strategic value.
- Maintain a forward-looking view of business performance, identifying risks, recommending interventions and ensuring disciplined follow-through against customer and financial commitments.
- Operate with an enterprise mindset in a fast-paced, highly visible environment, creating alignment, escalating appropriately and driving action through cross-functional teams.
- Work with over 150,000 diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.