What are the responsibilities and job description for the Sr. Director/Commerce Media Lead, Walmart & Sam's Club position at Mars United Commerce?
Company Description
Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.
Overview
The Sr. Director/Commerce Media Hub Lead serves as the retail media SME and the owner of retail media intelligence, best practices, and partnerships for the Walmart, Sam’s Club, BJs and Costco accounts, including its owned Retail Media Network and third-party vendors within its media ecosystem.
In this role, you will be responsible for thought leadership, education, and internal/external training as well as the development of standards, guidelines, and templates to help drive best-in-class work across clients. You will also assist with client JBP negotiations and the facilitation of strategic partnerships.
PLEASE NOTE: This is a hybrid role based out of our Rogers, Arkansas office and will require onsite engagement an average of 3 days/week. All candidates should be commutable to that location and available to work in a hybrid capacity at Groupe and client locations in and around the Bentonville/Rogers/Fayetteville area.
Responsibilities
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $129,485- $168,340 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be December 22, 2025.
All your information will be kept confidential according to EEO guidelines.
Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.
Overview
The Sr. Director/Commerce Media Hub Lead serves as the retail media SME and the owner of retail media intelligence, best practices, and partnerships for the Walmart, Sam’s Club, BJs and Costco accounts, including its owned Retail Media Network and third-party vendors within its media ecosystem.
In this role, you will be responsible for thought leadership, education, and internal/external training as well as the development of standards, guidelines, and templates to help drive best-in-class work across clients. You will also assist with client JBP negotiations and the facilitation of strategic partnerships.
PLEASE NOTE: This is a hybrid role based out of our Rogers, Arkansas office and will require onsite engagement an average of 3 days/week. All candidates should be commutable to that location and available to work in a hybrid capacity at Groupe and client locations in and around the Bentonville/Rogers/Fayetteville area.
Responsibilities
- Serve as the SME for internal teams and clients for omnichannel planning, media planning, KPI development, and recaps specific to Walmart, Sam’s Club, BJs, and Costco.
- Provide thought leadership, guidance, and training for internal and external audiences regarding Walmart, Sam’s Club, BJs and Costco account strategy and delivery.
- Retailer Media Network 101s
- Manage JBP Prep/Negotiation Guidance for internal teams and clients
- Served as the primary POC for Walmart, Sam’s Club, BJs and Costco retail media RFPs.
- Provide media planning guidance and support for Walmart, Sam’s Club, BJs and Costco.
- Serve as a key strategic partner and point of contact with 3P vendors working with Walmart Connect and MAP as well as with
- Serve as a key strategic partner and point of contact with Walmart Connect, Costco and MAP inclusive of outline of strategic focus with RMNs.
- Provide client-specific thought leadership, trainings, and presentations.
- Serve as the key conduit and connection point between Search, Media, and eCommerce leadership teams and stakeholders for retail-specific capabilities & partnerships including internal communication of opportunities.
- Bachelor’s degree in advertising, marketing, business, or related field; experience may be substituted.
- 8 years of professional experience at a retailer, CPG, or marketing/advertising agency focusing on shopper, ecommerce, and media strategy specific to Walmart and Sam’s Club.
- Extensive experience working with and alongside retail-specific media including Walmart Connect and other RMNs, retailer.com, and 3P Vendors.
- Deep understanding of the strategic development of omnichannel shopper marketing programs, retailer.com space, and management of the day-to-day execution of related work.
- Prior experience developing and delivering media- and shopper-specific trainings, presentations, lunch-and-learns, and other learning solutions to support the knowledge, growth, and development of media, marketing, and account services teams.
- Possess an entrepreneurial spirit and a "self-starter" mentality with a deep sense of accountability, creativity, and resourcefulness.
- Highly collaborative but independently capable.
- Deep industry knowledge including current trends, consumer packaged goods and retailer information, and business best practices.
- Ability to motivate, inspire, and guide the work of a cross-functional shopper marketing and media team to deliver top performance every day against business goals.
- Strong leadership capabilities with outstanding written, verbal, and interpersonal communication skills and an ability to effectively engage, communicate, and influence a variety of audiences.
- Passion for business and dissatisfaction with the status quo with a desire to constantly iterate, evolve, and grow.
- Outstanding listener with an extraordinary attention to detail.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $129,485- $168,340 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be December 22, 2025.
All your information will be kept confidential according to EEO guidelines.
Salary : $129,485 - $168,340