What are the responsibilities and job description for the Senior Manager, Co-Brand Acquisitions position at Marriott International, Inc?
JOB SUMMARY
The Senior Manager, Co-Brand Acquisitions owns channel strategy and execution for the Marriott Bonvoy American Express Co-Brand portfolio, with a focus on driving aggressive new cardholder growth across Affluent and Small Business audiences. This role sits at the intersection of channel execution, bank partner collaboration, and cross-functional marketing leadership and requires someone who can operate independently at a senior level from day one.
CANDIDATE PROFILE
Education and Experience
Required
- 5 years of digital marketing experience with a minimum of 2 years of experience in cobrand card acquisitions.
- Hands-on ownership of Paid Search, Paid Media, and digital acquisition channels with demonstrated budget and performance accountability
- Demonstrated understanding of financial services marketing regulations and co-brand compliance requirements, including experience managing legal and compliance reviews across offer copy, channel placements, and creative assets in a highly regulated environment.
- Deep understanding of the Marriott Bonvoy Loyalty program, co-brand card acquisition economics, and the internal systems and processes specific to this portfolio
- Experience managing integrated campaigns end-to-end, including creative development, cross-functional reviews, and deployment
- Strong analytical skills with the ability to translate performance data into strategic recommendations for senior leadership
Preferred
- Experience with Direct Mail execution, or CEC acquisition channels
- Exposure to a card product refresh or long-range go-to-market initiative
- Established relationships with American Express or equivalent bank partners
CORE WORK ACTIVITIES
Portfolio Growth & Program Management
- Develop the marketing roadmap and product growth plan for Marriott Bonvoy American Express Co-Brands to deliver acquisitions goals
- Identify target audiences, inform offer and value proposition strategy, and coordinate tactics to support portfolio expansion
- Drive ongoing analysis, reporting, and forecasting in partnership with internal teams and bank partners
- Continuously innovate and enhance marketing tactics to drive revenue and contribute to portfolio growth
- Manage ad-hoc projects in support of Global Cards strategic goals
Channel Strategy & Execution
- Own end-to-end acquisition strategy, execution, and performance for Digital (Res/Non-Res, App), Paid Search, Paid Media, RAF, IVR, and other acquisition channels
- Plan, deploy, and manage campaigns, creative, budgets, and offers across channels to achieve KPIs
- Monitor performance, identify breaks, and lead remediation; manage ongoing channel and segment optimization
- Design and execute a Test & Learn roadmap; document and apply results to ongoing strategy
- Identify opportunities to improve efficiency via personalization, triggers, ride-along opportunities, and new placement
- Optimize Bank Channel and on-property/associate card acquisition performance
Integrated Marketing & Cross-Functional Leadership
- Collaborate with bank partners to align on messaging, media strategy, and joint acquisitions objectives
- Lead go-to-market planning and execution for new features, promotional offers, and Marriott Bonvoy integrations
- Partner with internal teams Product, Brand, Social, Legal, PR, Loyalty Marketing, and ECM to bring campaigns to market and integrate with enterprise initiatives
- Support PR and communications strategy for acquisition-relevant announcements
Program Initiatives
- Serve as a key contributor to program-wide future updates and refreshes providing channel insights and acquisition frameworks to inform long-range strategy
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.