What are the responsibilities and job description for the Senior Director, Global Media position at Marriott International, Inc?
JOB SUMMARY
The Senior Director, Global Media, is the enterprise leader responsible for defining Marriott International's global media vision, overseeing a multi‑region media investment strategy, and ensuring full‑funnel performance that drives brand strength and revenue growth. This role sets enterprise‑wide media standards, modernizes media capabilities, and governs global‑to‑local planning across all paid channels—including brand media, partnership media, and performance marketing.
This executive leads Marriott’s global media agency partnership, manages strategic relationships with priority platforms and publishers, and partners closely with Data & Analytics, Brand, Loyalty and regional marketing teams to deliver measurable, data‑driven media outcomes. The Senior Director also leads Marriott’s global demand‑generation program, advancing the company’s performance marketing maturity through rigorous testing, optimization, and cross‑channel orchestration.
The ideal leader is a seasoned global media strategist with deep channel expertise, strong analytical acumen, and demonstrated success driving media transformation and operational excellence at scale.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university
- 10 years of progressive global media experience, including leadership of both brand and performance media programs.
- Proven experience setting global media strategy, managing significant media investments, and guiding multi‑region execution.
- Deep expertise in paid channels, including linear, OOH, programmatic, search, social, and cross‑channel media measurement
- Demonstrated success establishing media standards, frameworks, and best practices across large global organizations.
- Experience managing global agency teams and strategic media partnerships.
- Strong analytical acumen, communication skills, and stakeholder leadership capabilities.
Education and Experience Preferred
- MBA or other relevant graduate degree (e.g., data science, business analytics)
- Knowledge of marketing measurement (e.g., MMM, matched-market, A/B, pre/post, people-based, etc.)
Role Responsibilities/Duties:
Global Media Strategy & Governance:
- Define and lead Marriott’s holistic global media strategy across brand and performance channels, including lower‑funnel demand‑generation media.
- Develop and maintain global media investment guidelines, audience frameworks, channel strategies, and standards that enable local adaptation while ensuring global consistency.
- Establish best practices for media excellence, ensuring all regions adopt unified measurement frameworks, quality benchmarks, and optimization processes.
Planning, Activation & Optimization
- Oversee full‑funnel media planning and performance across global paid channels—including performance media (search, programmatic, paid social), partnership media, and brand activations.
- Scale Marriott’s global lower‑funnel acquisition and demand‑generation program through rigorous optimization, experimentation, and data‑driven iteration.
- Ensure regions have clear strategic direction and standardized operating models that help them deploy media efficiently and effectively.
Analytics, Measurement & Insights
- Partner with the Data & Analytics team to lead global media measurement, reporting, and insights
- Guide testing roadmaps and optimization strategies rooted in performance data, consistent with best‑practice expectations for global media leaders
- Translate insights into actionable global guidance that improves ROI and drives continuous capability advancement.
Partnership & Agency Leadership
- Lead Marriott’s global media agency relationship, ensuring strategic excellence, operational performance, and innovation across markets.
- Serve as Marriott’s executive lead for the company’s most strategic global media partners (e.g., major platforms, publishers, tech partners).
- Partner with regional and cross-functional teams (e.g., Marriott Bonvoy cobrand credit cards, Loyalty, Boutiques, etc.) to drive integrated planning and execution.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.