What are the responsibilities and job description for the FLEX Director, Lifecycle Loyalty & Promotions Marketing position at Marriott International, Inc?
Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits.
The Director, Lifecycle, Loyalty & Promotions Marketing is responsible for shaping and executing marketing strategies that drive acquisition, engagement, retention, reactivation and long-term loyalty across the customer lifecycle. This role requires a deep understanding of member behaviors and needs at every stage of the journey to deliver meaningful communications, promotions, and experiences that maximize customer lifetime value. Leveraging data-driven insights, the Director will collaborate across disciplines to build cohesive and scalable global marketing programs.
The ideal candidate is a seasoned marketer with a creative, analytical and customer-first mindset, strong cross-functional collaboration skills, and a passion for innovation and emerging technology. This role demands excellent communication and project leadership capabilities, with the ability to influence across functions and regions within a complex global organization.
CANDIDATE PROFILE
Education and Experience Required
- Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
- Eight or more years’ relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance.
- Strong collaboration skills and cross-functional team leadership experience.
Education and Experience Preferred
- Prior experience in marketing loyalty programs, lifecycle marketing and/or promotions.
- Expertise in managing end to end marketing campaign development.
Core Work Activities
Lifecycle & Partner Marketing Strategy
- Develops and executes personalized, data-driven journeys across acquisition, onboarding, engagement, reactivation, and retention.
- Collaborates closely with cross-functional stakeholders to ensure cohesive and integrated marketing strategies and activations.
- Applies knowledge of industry trends and emerging technologies to orchestrate cross‑functional martech capabilities, increasing speed to market and optimizing campaign timing for stronger results.
- Crafts compelling communications and marketing assets that resonate with members and next-generation consumers and drive sustained pointable activity
- Oversees external agency relationships, including creative and consulting partners, from briefing through to execution.
- Manages marketing budgets effectively and ensures alignment with strategic priorities.
Performance & Results
- Leverages data and analytics to evaluate campaign effectiveness and inform ongoing marketing decisions.
- Partners with marketing analytics teams to assess promotion effectiveness and audience performance to inform optimization.
- Synthesizes insights into actionable strategies and clear next steps.
- Ensures reporting is timely, accurate, and tailored to stakeholder needs.
- Uses performance data to identify opportunities, evaluate cost/profitability, and build informed budget forecasts.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.