What are the responsibilities and job description for the Consumer Insights Intern position at Marquee Brands?
Consumer Insights Summer Internship – New York, NY
Marquee Brands
Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel. Marquee’s team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.
Consumer Insights Team
The Consumer Insights team at Marquee Brands is focused on understanding consumer behavior, brand performance, and market opportunities to guide brand strategy and growth. This team supports the entire portfolio of brands with actionable insights that drive decisions across marketing, product development, retail strategy, and licensing.
POSITION DETAILS
Marquee Brands seeks a Consumer Insights Intern to support the development and execution of a full-cycle research study over the course of the summer. This includes designing, programming, and fielding a survey using a platform like Forsta or Qualtrics, analyzing the results, and building a final report with key takeaways and recommendations.
Here’s what you’ll do here
- Support the end-to-end development of a consumer research project
- Assist in writing survey questions and programming the survey into a research platform
- Monitor data collection and ensure data quality throughout the fielding process
- Analyze survey results using Excel or statistical tools (e.g., SPSS, R, or similar)
- Synthesize insights into a clear, visually engaging presentation
- Help communicate findings to internal stakeholders to guide strategic decisions
- Conduct secondary research or competitive analysis to supplement primary data
This job is for you if
- You’re curious about why people buy what they buy and how brands shape perception
- You enjoy turning data into stories and insight into action
- You are detail-oriented, organized, and thrive on solving problems
- You like working independently, but also enjoy collaborating with cross-functional teams
- You are excited by the chance to make a real impact on brand decisions
You’re going to need this to carry out this job
- Currently pursuing a Bachelor's or Master’s degree in Marketing, Psychology, Sociology, Business, Statistics, or a related field
- Experience with or strong interest in survey research and analysis
- Familiarity with survey platforms (e.g., Qualtrics, Forsta, SurveyMonkey, etc.)
- Proficiency in Excel and PowerPoint; experience with data visualization tools is a plus
- Strong communication and analytical skills
About the Internship
The internship will be a 10-week summer internship program running from June 3rd – Aug 7th and will require the intern to be in office Tues-Thurs. The hourly rate will be $16.50 / hr.
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer. We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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