Reports to  Director of Marketing

Dotted line to  Regional President

Job Overview

The Regional Sales and Marketing Manager leads regional marketing planning and execution for Maronda Homes and directly manages the Regional Sales and Marketing Coordinator. The manager works with regional Sales and Operations leadership and the Corporate Marketing Team to align local needs with company strategy, maintain consistent branding and messaging, and support traffic and sales goals. This role sets priorities, supports community launches and campaigns, reviews results, manages regional marketing resources, and ensures that work delivered to the divisions is accurate, compliant, and helps to generate higher qualified traffic, leads, and overall sales.  

Duties and Responsibilities

• Lead regional execution of corporate marketing and brand strategy. Maintain consistent positioning, messaging, and customer experience across communities and marketing channels.

• Manage the Regional Sales and Marketing Coordinator. Assign work, set priorities and deadlines, review deliverables, provide coaching and performance feedback, and ensure requests receive timely follow-through.

• Work with the Regional President and Operations, Sales, and Marketing leaders to define regional marketing objectives, identify community needs, and align plans with sales priorities.

• Develop regional marketing plans, calendars, and budgets. Use customer segments, market research, competitor activity, traffic, and sales information to guide recommendations and allocate resources among communities.

• Lead marketing programs for grand openings, community previews, and sales events. Coordinate messaging, lead generation, sales center needs, and execution with regional sales teams and Corporate Marketing.

• Lead weekly coordination calls with OSC Managers, the Corporate Marketing Administrator, the Regional Sales and Marketing Coordinator, and division partners. Review deployed tactics, website and email results, social activity, market trends, traffic, sales, and upcoming support needs.

• Oversee division request intake. Assess priority, resource requirements, and timing; assign work; communicate target dates; and track completion. Escalate compliance issues, resource conflicts, and significant division requests to the appropriate marketing leaders.

• Provide leadership with a regular summary of request volume, categories, progress, and division feedback. Serve as the regional subject matter expert on corporate marketing campaigns and keep sales teams informed of approved messaging and materials.

• Lead the marketing portion of the new community launch process and ensure that Corporate Marketing and division teams have clear deliverables, owners, and dates.

• Approve launch plans that build qualified lead lists through organic and paid channels and reflect the target customer profile and local sales goals.

• Guide and review website copy, emails, scripts, surveys, and photo captions for brand voice, search visibility, accuracy, and customer usefulness.

• Align email, social media, local sales activity, and photography or video content with the launch schedule and marketing partners.

• Review website traffic, leads, customer surveys, and appointment feedback with sales partners and adjust the plan as results come in.

• Partner with the Digital Marketing Manager on social media, search and display advertising, email, landing pages, local listings, SEO, analytics, and division, community, and home website content. Improve digital creative and services for the regions.

• Partner with the Traditional Marketing Manager on project positioning, schedules, model and sales center setup, outdoor advertising, floor plans, flyers, signage, and brochures. Improve traditional creative and services for the regions.

• Work with other departments to maintain accurate community information and identity. Review materials for factual accuracy, proofreading, brand standards, and required approvals before release.

• Oversee sales center marketing tools, signage, and event readiness. Attend sales events and in-person division sales and marketing meetings as needed, and communicate marketing plans and goals regularly to sales staff.

• Direct vendor work, monitor deadlines and deliverables, control regional marketing spending, and review invoices with the appropriate marketing and accounting partners.

• Support training on marketing practices and tools, including regional rollout and adoption of enterprise software.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent education and experience.

• Five or more years of related marketing experience, including experience managing people, budgets, vendors, and work across multiple locations or communities.

• Strong communication, coaching, and organizational skills; ability to work with sales and operations leaders and manage competing deadlines.

• Ability to interpret campaign, website, lead, traffic, and sales information and turn findings into practical changes.

• Sound creative judgment, attention to detail, and the ability to review customer-facing work for accuracy, brand consistency, and clarity.

• Proficiency with Google Workspace, Microsoft Office and working knowledge of Adobe Creative Cloud, CRM systems, CMS systems, and digital marketing and reporting tools.

Preferred Qualifications

• Experience in homebuilding or residential real estate marketing across multiple communities or divisions.

• Experience with Google Analytics, social platforms, photography or video tools, and home listing sites such as BDX, Zillow, and Realtor.com.

• Experience managing new community launches and introducing new tools or processes across regional teams.

Location and Work Arrangement

• Based in Pennsylvania with a hybrid work schedule.

• Ability to travel among assigned communities, including up to 50% overnight travel per month as needed.

Compensation and Benefits

• Salary / Total Comp - $70,000 - $90,000 with Bonus potential

• Car and Cellphone allowance monthly

• Comprehensive wellness benefits

• 401(k) savings plan

• Paid PTO

EEO Employer