What are the responsibilities and job description for the Marketing Director position at marlo marketing?
We’re looking for a strategic, digitally fluent marketing leader to drive integrated marketing strategy and performance for hospitality, lifestyle, and CPG clients. In this role, you’ll lead initiatives across digital, loyalty, email, paid media, CRM, and more, translating insights into action and delivering measurable business growth.
This is a full-time, hybrid position based out of our Boston office.
Who You Are:
- Intellectually curious, insight-driven, and always learning
- A self-starter with high standards, seeking a team that recognizes and rewards achievement
- Fluent in the numbers and quick to find the story, with the ability to turn data into smarter strategy and measurable results
- Equally comfortable shaping the big picture and executing the details
- Open-minded and hands-on with AI, new tools, and emerging technologies
- Proactive, adaptable, and solutions-oriented, with the ability to prioritize and multitask across multiple clients and initiatives in a fast-moving environment
Who We Are:
- A home for high achievers: those who vibe with us tend to stay for the long run, with an average tenure of 7 years
- High-performing, not rigid: we value excellence, accountability, and flexibility to make work work
- Close-knit and highly connected, with access to all levels of the team and a real voice in the work and the business
- Intentionally hybrid: our team believes great work benefits from both flexibility and face time
- Ambitious, but human: we care about the work, the people, and creating a team where both can thrive
What You’ll Own:
- Development and day-to-day execution of integrated marketing campaigns spanning digital, email, loyalty, advertising, social, and more
- Campaign planning, setup, optimization, budgeting, reporting, and performance analysis across platforms such as Meta Ads, Google Ads, Instacart, and others
- Client strategy, counsel, management, and communications, serving as a trusted day-to-day partner who provides guidance, proactive recommendations, and informed perspective
- Ongoing learning around AI, new tools, platforms, channels, and trends
What You Bring:
- 10 years of marketing experience, ideally with hospitality, restaurant, or F&B brands
- Proven experience managing clients and leading both strategy and execution
- Strong digital marketing background, including campaign planning, execution, optimization, reporting, and analysis
- Deep understanding of CRM, loyalty, email marketing, customer segmentation, lifecycle communications, and campaign optimization
- Sharp business acumen, with the ability to connect marketing strategy to business outcomes and use tactical channels to drive sales, increase traffic, build awareness, and support client growth
- Effective communication, collaboration, organization, and follow-through in a fast-moving, multi-client environment
- Genuine passion for hospitality and restaurant brands
We offer outstanding professional growth opportunities, a fun and supportive environment, team-oriented mentoring, competitive compensation, and excellent benefits.
If this sounds up your alley, please send your resume, cover letter, and salary requirements for consideration.