Demo

GTM (Go-to-Market) Lead

Marlabs LLC
Piscataway, NJ Full Time
POSTED ON 12/2/2025 CLOSED ON 1/16/2026

What are the responsibilities and job description for the GTM (Go-to-Market) Lead position at Marlabs LLC?

We're looking for an experienced GTM Salesforce Lead who will partner with Sales, Talent Acquisition, and other Marlabs consulting practices to deliver high satisfaction to our customers. You will help our customers accelerate their time-to-value using Salesforce while fostering long-term customer relationships. Your goal is to continuously innovate and improve service delivery while meeting the strategic and financial objectives of the practice. You are passionate about building high-performing teams, with a proven ability to develop individuals who contribute significantly to the company’s success. You are skilled at hiring and mentoring staff, and fostering leadership potential within the team. You continuously seek ways to improve and are able to implement changes that align with business strategies.


Responsibilities:

  • Lead and motivate the Salesforce Professional Services team, supporting both the pursuit of new opportunities and the delivery of successful projects.
  • Oversee governance, quality assurance, and project management across the Salesforce professional services portfolio, ensuring delivery issues are identified and resolved proactively.
  • Collaborate with the Go-to-Market teams to drive the continued growth of professional services.
  • Work with talent acquisition team to balance resource skills and capacity in response to market demands.
  • Partner with the Sales team to support solution sales, contributing to the development of tools and methodologies that enhance professional services offerings.
  • Review and approve complex proposals and statements of work, engaging in deal reviews and approvals.
  • Meet with customers to understand their expectations, ensuring alignment with contract details and planning.
  • Cultivate executive-level relationships, acting as the executive sponsor when needed, or supporting others in this role.
  • Ensure achievement of strategic and financial goals, including professional services bookings, revenue, utilization, profitability, customer satisfaction, and team development.
  • Provide senior leadership with regular reports on customer status, resource utilization, and revenue forecasts.


Required Qualifications:

  • Proven leadership experience in a services role, demonstrating success in driving revenue, bookings, margin growth, and handling large business portfolios.
  • At least 15 years of experience in leading, managing, coaching, and developing multi-disciplinary teams.
  • Strong technical knowledge, particularly with Salesforce technology, and the ability to lead value-driven discussions with technical teams.
  • A track record of driving product and business model innovation, turning customer insights into scalable service offerings.
  • Experience leading transformational projects to deliver significant customer outcomes through technology.
  • Proven ability to engage effectively with C-level executives.
  • Strong business acumen and analytical skills, able to think strategically while managing the details.
  • Excellent organizational and leadership abilities to manage multiple projects, staff, and responsibilities.
  • Willingness to travel based on customer needs.
  • A degree or equivalent experience is required, with consideration given to leadership roles, military experience, volunteer work, and other relevant experience.

Salary.com Estimation for GTM (Go-to-Market) Lead in Piscataway, NJ
$127,239 to $163,827
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