Retail Brand Coordinator

Position Summary

The Retail Brand Coordinator reports directly into the Sr. Director of Brand Marketing and supports the Brand Marketing and Retail Activation functions within the wet n wild^® marketing team. This role focuses on coordinating marketing programs and brand initiatives that strengthen retail presence, support product launches, and help drive commercial performance across retail partners.

The Retail Brand Coordinator will assist with the execution and organization of cross-functional marketing activities, including program approvals, sample coordination, item and product setup information, and maintenance of marketing assets. This role provides hands-on exposure to brand development, product commercialization, and retail marketing operations, with an emphasis on executional excellence and project coordination.

Success in this role requires strong attention to detail, excellent organizational skills, and the ability to manage multiple priorities in a fast-paced environment while supporting cross-departmental teams.

Essential Tasks, Duties, & Responsibilities

• Maintain accurate and up-to-date marketing calendars and materials
• Must be exceptionally detail-oriented with the ability to effectively multi-task and remain organized
• Coordinate and organize all sample requests 
• Coordinate licensed approvals
• Coordinate and maintain Item Setup including item number requests, ongoing maintenance of product specs, and compiling online product page information
• Work with the Brand team to execute new product launches, sales materials, presentations, and digital programs 
• Interface with all Brand team and cross departmental functions including Creative, Product Development, Social/PR, and Sales to support brand growth 
• Track and communicate status of projects and make strategic recommendations towards growth and improvement
• Coordinate and collaborate with Product, Brand and Creative teams to gather necessary creative assets 
• Collect and analyze data to improve marketing ROI and propose suggestions for efficiency and growth 
• Perform other duties as needed and directed by management

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Minimum Qualifications

Education & Experience

• Associate’s Degree or 1-3 years’ experience in the manufacturing environment, or combination of both education and experience
• 1-2 years of working experience in marketing or related field
• Project management experience is desirable to remain on-task and accurately track all projects with competing priorities
• Experience in cosmetics or consumer packaged goods (CPG) industry preferred
• Combined experience within marketing, ecommerce, and retail experience is highly preferred

Knowledge, Skills, & Abilities

• Knowledge of current beauty trends, social media trends, and marketing tools
• Knowledge of Retail industry is a plus
• Eagerness to continuously learn with a passion for beauty is highly desired
• Ability to analyze data and infer/deduce conclusions 
• Both analytical and creative mindset
• Ability to effectively communicate both verbally and written
• Ability to connect, build, and maintain relationships, and stimulate discussion with a goal to collaborate and align
• Exceptional organizational skills; detail-oriented
• Proficient in Word, Excel, and Power Point

Note: The statements herein are intended to describe the general nature and level of work being performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Markwins Beauty Brands is an Equal Opportunity Employer

Markwins Beauty Brands does not discriminate in practices or employment opportunities on the basis of an individual's race, color, national or ethnic origin, religion, age, sex, gender, sexual orientation, marital status, veteran status, disability, or any other proscribed category set forth in federal or state regulations.

Salary : $19 - $29