What are the responsibilities and job description for the Senior Living Strategist & Coach position at Marketing Essentials?
We're growing and are seeking a seasoned Senior Living Strategist and Coach, who is responsible for building and maintaining positive client relationships by creating and managing results oriented, creative marketing strategy to reach census and occupancy goals.. This position has knowledge and experience in the Senior Care and Living Industry (Independent & Assisted Living, Nursing Home, etc.) as a proven Marketing Director, Admission Coordinator, and Sales Director.
Do you have strong, diverse business acumen? Do you enjoy engaging clients in goal-setting and strategy development? Are you driven to ensure that quality marketing and sales strategies generate results for clients? Do you love the fast-paced, creative environment of working in an agency? This position is a great fit for someone seeking to use their experience in a new, challenging, and rewarding environment.
This position has a strong understanding of applying strategic digital marketing and sales strategy and methodology, combined with tech stack savviness, high quality, and a conversion optimization mindset, to develop and manage client strategy programs.
This position is responsible for all aspects of client experience, ensuring clients have a positive client sentiment score measured by high-quality, outcome-based experiences.
Your Success Attributes
- Solid working knowledge of the senior care and living industry.
- Solid understanding of digital & traditional marketing and sales strategy and tactical applications
- Experience with project management systems is a plus
- Experience with marketing and sales tool stacks (CRMs, Hubspot, Salesforce, etc) and appropriate application to client programs
- Ability to follow agile methodology and apply critical thinking and problem-solving skills to improve client program performance and agency process/systems
- Ability to juggle multiple competing priorities simultaneously, prioritizing and managing time accordingly
- Exceptional written & verbal communication.
- Ability to interact with clients and team members in a positive manner
- Highly organized and excessive attention to detail
- Pursue a continuous journey of professional development to improve knowledge and skills.
- Education Level- Bachelor’s Degree in Communication, Marketing, Business, and Healthcare Management.
- Career Level - Required minimum of 2-3 years of hands-on Senior Care and Living experience and/or marketing experience.
What You'll Love about Marketing Essentials
- Awesome Culture. An environment where people care about You as a person and want to help you reach your potential.
- Work that Stays at Work. We intentionally plan work capacity, so work is work, and your personal life is your personal life.
- Flex Time. Life happens and you need the ability to adapt your working hours to occasionally meet your personal needs.
- Virtual Work Environment. Work in the comfort and convenience of your home. All necessary hardware provided.
- Rest & Relaxation. Having paid time off to do what you want, when you want it.
- Health Benefits. A flexible health supplement plan and HRA plan to meet your changing needs.
- Home Office Perks. A home office reimbursement plan.
- Prepare for your Future. A retirement plan with a company match.
- Professional Development. A dedicated Growth Coach to help guide and support your professional development.