What are the responsibilities and job description for the Digital Marketing Specialist - Advertising Campaign Manager position at Marketing 180?
Digital Marketing Specialist - Advertising Campaign Manager
Company: Marketing 180
Location: Siloam Springs, Arkansas (In-office position - No remote or hybrid options available)
Employment Type: Full-time
About This Role
Marketing 180 is seeking an experienced Digital Marketing Specialist to join our team in Siloam Springs, Arkansas. This is an in-office position only - we do not offer remote or hybrid work arrangements. You'll be responsible for managing and optimizing advertising campaigns for our clients across Google, Bing, Facebook, Instagram, and other digital platforms.
What You'll Do
Primary Focus - Paid Advertising Management:
- Plan, execute, and manage Google Ads and Bing Ads campaigns for multiple clients
- Create and optimize Facebook, Instagram, LinkedIn, and other social media advertising campaigns
- Develop and implement comprehensive paid advertising strategies across all major platforms
- Monitor campaign performance and make data-driven optimizations to maximize ROI
Creative & Technical Responsibilities:
- Design eye-catching display ads and social media graphics using graphic design software
- Create and edit promotional videos for social media campaigns
- Conduct A/B testing on ad creatives, landing pages, and campaign elements
- Manage conversion tracking and data integrations across advertising platforms
Analytics & Reporting:
- Utilize Google Analytics, CRM’s, and platform-specific insights to track campaign performance
- Analyze reports on traffic, conversion rates, ROI, and engagement metrics
- Use CRM tools to track customer interactions and create targeted campaigns
- Provide actionable insights and recommendations to clients
What We're Looking For
Required Qualifications:
- High school diploma or GED required
- Hands-on experience managing Google Ads, Bing Ads, and social media advertising campaigns
- Proven track record of successfully managing paid advertising budgets and achieving client KPIs
- Proficiency in graphic design software (Adobe Creative Suite, Canva, etc.)
- Basic video editing skills for social media content creation
- Experience with Google Analytics, Facebook Ads Manager, and other advertising platforms
Preferred Qualifications:
- Bachelor's degree in marketing, business, or related field or 2 Years of experience
- Experience with marketing automation platforms and CRM systems
- Background in paid ads management
- Previous client management experience
Essential Skills:
- Strong analytical mindset with attention to detail
- Excellent communication and organizational abilities
- Ability to manage multiple client campaigns simultaneously
- Self-motivated with ability to work independently and as part of a team
- Commitment to staying current with digital marketing trends and platform updates
Why Join Marketing 180?
- Work directly with clients across various industries
- Opportunity to make a significant impact on client success and business growth
- Collaborative team environment in our Siloam Springs office
- Professional development opportunities to advance your digital marketing career
Physical Requirements
- Ability to operate computers and office equipment for extended periods
- Comfortable working in a quiet to moderately active office environment
Important Note: This position requires daily attendance at our Siloam Springs, Arkansas office. We do not offer remote work, hybrid schedules, or work-from-home options for this role.
Equal Opportunity Employer - We are committed to providing equal employment opportunities to all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, or any other legally protected characteristic.
Ready to take your digital marketing career to the next level? Apply today and help our clients achieve their advertising goals through strategic campaign management and creative excellence.
Job Type: Full-time
Pay: $16.00 - $22.00 per hour
Expected hours: 40 per week
Benefits:
- Paid time off
Application Question(s):
- This Position Requires That You Work In The Office Located In Siloam Springs, AR. Do You Currently Live In Commuting Distance Of Siloam Springs, AR?
Work Location: In person
Salary : $16 - $22