Director of Floral & Retail Experience

Director of Floral & Retail Experience

Mark’s Garden — Sherman Oaks, California

Retail Store Leadership · Floral Design · Merchandising (No Events)

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A floral store, reimagined.

Mark’s Garden is hiring a design-led store director to take full ownership of our newly reimagined retail environment.

This is not a traditional flower shop.

It is a fully designed, highly considered space—where floral, product, and environment are expected to work together seamlessly.

This role is entirely focused on the retail store.

No events. No weddings. No installs.

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The Role

This is a creative commercial leadership position for someone who can design, curate, and operate at a high level simultaneously.

You will have full ownership of:

• Floral collections

• Retail merchandise and product mix

• The visual and spatial experience of the store

• Daily performance, including margins and labor

The expectation is not maintenance.

It is constant refinement and growth.

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This Role Is Built for an Experienced Floral Designer

This position is designed for someone with significant, hands-on floral experience at a high level.

You should already be comfortable:

• Designing daily at speed

• Building cohesive, repeatable collections

• Leading other designers

• Understanding seasonality, product, and mechanics instinctively

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What You Will Be Responsible For

Floral Collection Design

• Create and evolve all daily floral offerings

• Build seasonal collections with clarity, discipline, and a strong point of view

• Ensure all products are consistent, repeatable, and correctly priced

• Maintain quality across all designers

Retail Growth & Merchandising

• Expand and refine the retail merchandise business

• Build a curated product mix that complements the floral offering

• Drive sales through editing, placement, and storytelling—not volume

• Continuously evolve the store so it feels considered, not static

Store Environment

• Maintain full visual control of the space

• Ensure the store is always full, composed, and intentional

• Execute window and in-store displays that feel editorial, not decorative

Operations & Margins

• Run daily production and staffing in real time

• Actively manage labor, cost of goods, and waste

• Ensure all product categories perform within target margins

• Adjust product mix and production based on performance—not routine

Client Experience

• Lead a front desk team that delivers a polished, confident, high-touch experience

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The Standard

• Floral work is considered and consistent

• Retail is curated and growing

• The store is visually resolved at all times

• Margins are protected without compromising design integrity

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Who This Is For

You:

• Have extensive floral design experience

• Have a clear, developed point of view

• Understand how to turn design into profitable product

• Can balance aesthetic and margin without sacrificing either

• Are comfortable leading while staying fully hands-on

• Move quickly without lowering standards

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This Role Will Not Be the Right Fit If

• Your experience is primarily non-floral

• You prefer to oversee rather than design

• You are looking to move into events

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Creative Direction

You will work directly with

Michael Uncapher,

translating a broader creative vision into a daily, physical, high-performing reality.

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To Apply

Submit to pr@marksgarden.com

• Resume

• Portfolio (required — floral work must be included)

We are looking for depth of experience, clarity of taste, and commercial awareness.