What are the responsibilities and job description for the Analyst, Cust Relation Mktg - Mark & Graham position at Mark & Graham?
Job Description
About the Team
You will be part of the Pottery Barn Teen Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels – Digital, Catalog, and Email – to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.
About The Role
As a Digital Marketing Analyst, you will focus on driving sales by helping optimize the marketing investment across all digital channels. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management and reporting on KPI’s. You will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing the Pottery Barn Teen’s marketing spend. You will interact regularly with brand, finance, customer analytics and cross-channel representatives. A successful candidate should have exposure to digital marketing and possess strong analytical skills and attention to detail. You will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.
Responsibilities
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated.
Benefits Just For You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
About Us
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
About the Team
You will be part of the Pottery Barn Teen Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels – Digital, Catalog, and Email – to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.
About The Role
As a Digital Marketing Analyst, you will focus on driving sales by helping optimize the marketing investment across all digital channels. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management and reporting on KPI’s. You will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing the Pottery Barn Teen’s marketing spend. You will interact regularly with brand, finance, customer analytics and cross-channel representatives. A successful candidate should have exposure to digital marketing and possess strong analytical skills and attention to detail. You will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.
Responsibilities
- Plan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships, to meet revenue and ROI requirements
- Monitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital programs
- Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary
- Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance
- Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
- Leverage available analytic tools to gather data and make marketing strategy and investment decisions
- Manage monthly financial forecast and accruals
- Collaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiatives
- Proactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groups
- Work with team members and key business partners to create, present, and implement seasonal strategies
- Support the team in various brand initiatives & marketing programs
- Contribute to the preparation of monthly presentations to brand partners
- Analyze competitive marketplace and follow marketing trends
- BA/BS Degree in Marketing, Business, or related field
- 1 year of experience in Digital Marketing
- Enthusiastic and self-motivated, with the ability to lead projects proactively
- Analytical, proactive, problem-solver with insatiable curiosity
- The ability to see trends and to extract actionable insights from data to drive results
- Strong organization and interpersonal skills; excellent written and oral communication skills
- The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
- Intermediate to advanced Excel skills (v-lookups, pivot tables)
- Meticulous attention to detail
- Ability to build effective relationships within the team and with cross functional partners & vendors
- Experience with a web analytics system is a plus
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated.
Benefits Just For You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
- A generous discount on all Williams-Sonoma, Inc. brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial, and emotional health
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops and learning programs
- Speaker series
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
About Us
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.