Manager, Consumer Communications (White Claw – Social)

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack and Más by Messi™.

The White Claw Social Manager is responsible for leading the brand’s social and communications strategy, bringing White Claw to the forefront of culture. This role combines creative thinking, digital fluency, and sharp strategic insight to build a cohesive, best-in-class presence across social media and influencer channels.

You will shape how White Claw shows up in culture — creating integrated digital communications plans that drive awareness, engagement, and brand love. The ideal candidate is both a strategic thinker and a hands-on leader, equally adept at developing long-term frameworks and delivering agile, real-time responses to cultural moments. The White Claw Social Manager is deeply collaborative, has an entrepreneurial spirit, executes with excellence and actively participates in growing team culture.

Accountabilities:

• Lead and Oversee White Claw’s Social Strategy & Content: Develop and execute social strategies that deliver measurable business results, managing White Claw’s presence across platforms through the creation of shareable content and a consistent, authentic brand voice.
• Oversee Influencer Strategy: Design and execute influencer programs that foster strong relationships, drive engagement, and amplify White Claw’s cultural relevance.
• Thought Leadership: Develop forward-thinking POVs on social and digital trends, emerging technologies (including AI), and platform innovations to keep the brand at the forefront of culture.
• Agency and Partner Management: Lead agency and cross-functional relationships to ensure alignment, creativity, and seamless execution across multiple workstreams.
• Budget Oversight: Manage communications and influencer budgets strategically to maximize efficiency, innovation and overall impact.
  
  

Key Metrics & Financial Targets:

• Volume & Sales
• Brand Health
• Influencer content engagement
• Organic social engagement
  
  

Own: Cross channel communications planning & execution across influencer and organic social channels

Influence: Brand activations

Veto: Social media content, influencer partnerships, real-time reactive opportunities

Collaborative Relationships include working alongside Brand Marketing, PR, Paid Media, Global Marketing, Insights and Analytics. Community Management, Media, and Loyalty/Rewards Programming

Experience and Qualifications:

• Bachelor’s Degree & 5—7 years of social media experience, ideally within the alc/bev category
• Proven experience working in a fast-paced, high-growth global brand environment
• Deep knowledge of social platforms, analytics, and social listening tools, with an understanding of how to turn insights into action
• Strong grasp of cultural trends and the ability to translate them into meaningful, brand-building opportunities
• Experience managing agencies, budgets, and cross-functional partners to deliver integrated programs.
• Strong leadership skills with the ability to take full ownership of workstreams from strategy through execution.
• A collaborative, team-oriented mindset, working effectively across stakeholders.
• Highly proactive and solutions driven, with a bias for action and continuous improvement
  
  

Leadership Expectations:

• Delivers on commitments
• Asks questions
• Prioritizes improvement
• Celebrates culture
  
  

Compensation: Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $100,000 to $125,000, based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth
  
  

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.