What are the responsibilities and job description for the Manager, Shopper Marketing (On-Premise) position at Mark Anthony Brands Inc.?
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.
This role is responsible for development & implementation of the MABI on premise strategy that will expand consumer & account relevance and accelerate porfolio sell-in & velocity. The Manager, On-premise will be essential in crafting our marketing segmentation, drink & activation strategy to move on-premise marketing function to best-in-industry.
Accountabilities:
1. Lead the development of on-premise marketing strategy that enables MABI to be best-in-industry. Inclusive of marketing strategy by segment, trade advocacy platform & programs fit for channel.
2. Lead development of on-premise POS tools, occasion-based program activations ,national on-premise programs and key account custom programs
3. Partner with on premise sales team to deliver best-in-class responses to RFPs
4. Lead, coach and mentor one direct report
Key Metrics & Financial Targets:
- Volume, Sales & Menu Placements
- Brand Health
- Customer Engagement
Own:
- Strategy & Execution of on-premise marketing
Influence:
- RFPs and Key Account Activation
Veto:
- On-Premise strategies that do not align to brand objectives & guardrails
Critical Stakeholders & Relationships:
- On-Premise Sales, Sales Enablement
- Regional Marketing Team
- Finance & Compliance
- Creative Studio
- Brand Commercialization
Qualifications, Education, Experience:
- Bachelor's Degree & 4-6 years of on-premise marketing experience in Alc/Bev or CPG
- Experience partnering with sales team and establishing credibility as channel expert
- Has managed or mentored people
Skills Needed To Be Successful:
- Ability to craft meaningful marketing initiatives and sell those in both internally & externally
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
- Competitive annual salary $113,000 - $135,000 in Chicago, IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Salary : $113,000 - $135,000