Senior Brand Marketing Manager

OVERVIEW: A Senior Brand Marketing Manager is responsible for monitoring the initiatives of a brand marketing management team to provide high-quality support for brands, affiliates, and entities at MarineMax to create brand awareness, product demand, and adhering to brand standards. The Senior Brand Manager is responsible for reviewing and improving existing marketing efforts as well as monitoring marketing trends and keeping an eye on competitive companies/brands in the marketplace. This position will plan, develop and direct brand marketing efforts to increase the value and performance of MarineMax. This position will develop long-term, trusted relationships with stakeholders internally and externally.

KEY TASKS:

• Strategizes with MarineMax and brand stakeholders to establish goals, ensure alignment and set expectations on standards for success and growth.
• Collaborate and assess, develop, and communicate KPI (Key Performance Indicators) along with performance planning and monitoring to internal and external stakeholders; supporting improvement plans as necessary.
• Support in the development of annual budgets and responsible for continuous oversight and analysis.
• Serve as a subject matter expert related to industry, market, and brand strategy
• Manage Brand Marketing Managers with an emphasis on team development within a collaborative culture.
• Developing strong relationships with stakeholders for MarineMax premium brands, affiliates, and entities.
• Review and understand market share to proactively make recommendations for marketing initiatives.
  
  

KEY RESULT AREAS:

• Build and maintain strong, trusting, long-lasting relationships.
• Improve and grow KPI’s as identified by the business.
• Ensure the timely, accurate and successful delivery of brand marketing initiatives and plans to meet needs and objectives.
• Clearly communicate performance to internal and external stakeholders.
• Develop brand marketing plans and initiatives and/or identify areas of improvement and report as needed to keep the business informed.
• Develop an in-depth understanding of the marine industry, customers and brands.
  
  

SKILLS AND REQUIREMENTS:

• Min. 8 years of experience in marketing and brand strategy.
• Min. 8 years of experience in marketing working with clients to develop their plans, ensure accurate and timely delivery or marketing services and maintain high levels of customer satisfaction with marketing services provided.
• Excellent understanding of the full marketing mix – digital and traditional tactics.
• Excellent understanding of how to identify and develop marketing initiatives and plans.
• Strong understanding of consumer and market insights, including the ability to analyze market data and reporting.
• Strong creative, analytical and organization skills combined with a focus on the details.
• Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level.
• Excellent listening, negotiation and presentation abilities.
• Advanced knowledge of MS Office including Word, Excel and PowerPoint.
• Experience with Photoshop and Adobe Creative Cloud a plus.
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