Head of Marketing

Head of Marketing

Full-Time, On-Site | Portland, ME

About Marin Skincare

Marin is a rapidly-growing skincare brand in Portland, ME revolutionizing barrier repair with products powered by Glycoproteins - a patent-pending, regenerative protein found in lobster that delivers transformative results for dry, damaged, eczema-prone skin. Building upon 4 years of explosive DTC growth, we’re excited to welcome a hungry marketer to build, lead and grow the next category-leading, science-driven skincare brand.

About the Role

Joining the team in a stage of rapid growth, you’ll own 360-degree Marketing strategy and execution at Marin. This isn't just a marketing position - it's a three-dimensional leadership opportunity combining Revenue Ownership, Brand & Creative, and Leadership & Team-Building. You'll work directly with the CEO and Founders, driving financial performance with an owner's mindset, executing world-class marketing strategies, paid media programs and content creation, and championing cross-functional success that makes everyone around you better.

This role is as tactical as it is strategic; on a daily basis you’ll be hands-on across the board, everywhere from content creation and analyzing cohort LTV data, to retention funnel improvements and managing key dates of a new launch, while building towards the big picture - honing channel expansion strategy, architecting the marketing P&L, carrying the torch on a breakthrough product development initiative, coaching a team of marketing leaders, and leading the brand across all functions - from site to social to shelf.

We’re looking for the marketer that brings it all together, and scales everything, thoughtfully. As a critical leader in the business, you’ll own:

Revenue: Own revenue, profitability and growth targets.

• Paid Media: Profitably expand performance marketing across Meta, TikTok, Google, YouTube and Emerging Channels - optimizing CAC, LTV, and MER.
• Email, SMS and Loyalty: Build a world-class customer and retention experience that drives repeat purchase, subscription and builds brand champions.
• Creator, Affiliate & PR: Activate a network of highly engaged creators and score consistent earned media that layers back up to a strategic comms strategy.
• Omnichannel Execution: Work with Operations to meet retail revenue and door count targets, while nurturing & planning towards strategic retail rollout initiatives.
• Facilitate Product Expansion & GTM: Partner closely with Operations and Product teams to create marketing calendars that ensure successful product launches and adoption.

Brand & Creative

• Brand Positioning & Category Leadership: Build and execute the vision to position Marin for category leadership and mass adoption of Glycoproteins.
• Social Media & Content: Co-develop and execute comprehensive social media strategies and campaigns across TikTok, IG and all social platforms.
• Design & Art Direction: Oversee all creative development—art direction, design, photography, content, and copywriting—ensuring consistent brand positioning and compelling storytelling.

Leadership & Team-Building

• Build High-Performing Teams: Recruit, mentor, and develop talent across performance, brand, content and creative functions.
• Cross-Functional Partnership: Work seamlessly with all departments to align marketing initiatives with broader business objectives.
• Champion Culture: Foster a collaborative environment where marketing amplifies the success of sales, operations, product development, and customer success.

About You

You are THE unicorn marketer that’s ready to build the next big thing - you have a keen creative eye that thinks as much in brand strategy and creative as you do in numbers and metrics, are a sharp analytical thinker that can translate trends and art into actionable strategies, and a strong, empathetic people leader that challenges others to become their best selves while fostering a fun, ego-less environment where failing, learning, and growing is key. You’ll bring the demonstrated experience in Beauty/Skincare, CPG and/or DTC to drive explosive while sustainable growth.

You’re the kind of person who:

• Was a critical part of the leadership team scaling a consumer brand from $10m-$100m , with the clear, comprehensive ability to be “the” marketer leading the growth stage.
• Loves numbers and art - possessing a deep understanding of the marriage between acquisition, retention, product, and brand. You dream about the next ad creative, campaign or channel opportunity, and wake up checking revenue, CAC, MER and PvAs.
• Is a proactive player-coach who thinks in systems and teams. You can step-in wherever needed, but love coaching, challenging and nurturing the success of others.
• Has a strong analytical mindset that’s quick to understand the First Principles of a scenario or problem, and seamlessly translate data and insights into actionable strategy.
• Is a hungry, revenue-driven marketer that pushes the envelope for what’s possible and thinks outside the box - you understand best practices to get from A to B, but aren’t attached to the way things have always been done.
• Brings an Owner’s mindset - thinks about the business holistically, with the “do what it takes” drive to build a breakthrough, differentiated category leader.

Responsibilities:

• Own Revenue, Profitability Metrics and the Marketing P&L.
• Work with the Founders, CEO and Leadership team to co-develop and execute strategies across the entire business and be accountable for growth verticals including Paid Media, Email, SMS, Subscription, Loyalty, Creator Partnerships, Affiliate, PR, Omnichannel Expansion and facilitate Product Expansion & GTM.
• Guide Brand & Creative, spanning Brand Positioning, Social Media & Content, and Design & Art Direction.
• Team Building - Recruit, Lead, Coach and ensure Cross-Functional Collaboration of the entire Marketing team, building a high-quality culture of high-quality people
• Weekly, monthly and quarterly reporting on data, results, and strategy recommendations to Leadership team, Board and stakeholders.

Experience and Skills Required:

• 7-10 years in Beauty/Skincare, DTC or growing consumer product brands.
• 7-10 years in Performance Marketing, able to manage a team of media buyers, strategists, agencies, creators and designers.
• 7-10 years leading Brand, Social, Content and Design teams, able to nurture and grow a team of world-class creatives.
• Strong marketing leadership and management experience building and leading high-performing marketing and creative teams.
• Be a driven, coachable self-starter with a great sense of humor, who’s as confidently ambitious as thoughtfully humble; Ready to learn, grow and enjoy the ride.
• Have a deep understanding of the Beauty/Skincare industry, brands and what it takes across the board (Marketing, Product, Ops, Leadership, etc) to grow a category-leader.
• Bring a scrappy, resourceful, “anything is figureoutable” and “anything is possible” mindset, with no fear of trying new things or thinking outside the box.

Marin Skincare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.