Loyalty and Lifecycle Marketing Manager

Thrive is a growing community built around quality cannabis, connection, and care. With 13 stores across DE, IL, MA, MD, and OH, we’re dedicated to creating meaningful customer relationships through smart, data-driven marketing and an experience that keeps people coming back.

We’re looking for a Loyalty & Lifecycle Marketing Manager who’s ready to own the customer journey. You’ll blend insightful marketing with performance-driven strategy to engage customers at every stage of the funnel: acquisition, onboarding, retention, and reactivation.

Responsibilities:

• Create and implement a best-in-class loyalty program and communications strategy for our 13 stores
• Own the funnel – help us appeal to new customers, win back lapsed customers, improve the leaky bucket ratio and slow the churn of absent and gone customers
• Launch and manage lifecycle campaigns across email, SMS, web, and our upcoming app, delivering personalized and timely communications
• Segment audiences strategically using behavioral, transactional, and demographic data to deliver relevant, personalized messaging at scale.
• Monitor performance of customer communications, A/B testing creative to understand what performs well and what customers want to see
• Live in the data to understand our diverse customer base and how we can transform this information into actionable insights for marketing, promotions & more
• Collaborate on promotional calendars and campaigns that support both retention and revenue goals
• Identify cross-sell and upsell opportunities within the customer journey to increase average order value and overall customer lifetime value
• Work cross-functionally with marketing, retail store teams, and ecommerce to field feedback and evolve our tactics to continuously grow and delight our customers
• Collaborate with accounting to create performance dashboards and SOPs for internal reporting
• Supply creative direction of our loyalty program assets, be the voice of our brand
• Act as the brand voice across CRM channels, ensuring communications feel on-brand, and customer-first

Qualifications:

• 3-5 years of experience in CRM, retention, or lifecycle marketing (retail preferred)
• Experience with CRM platforms, segmentation, and automation tools
• Strong analytical skills and a data-driven mindset - comfortable digging into data to find insights and opportunities
• Technically savvy & a systems expert
• Excellent copywriting and communication skills
• Bonus: Experience in or passion for the cannabis industry