What are the responsibilities and job description for the Director of Sales & Marketing position at Margaritaville Resort Orange Beach?
JOB SUMMARY
The Director of Sales & Marketing is the strategic business leader for all sales, marketing, and revenue channels at this expansive mixed-use resort. This role is critical in shaping and executing strategies to enhance the resort's multi-channel market presence, drive revenue, and build a high-performing team.
ESSENTIAL JOB FUNCTIONS
This description is a summary of primary responsibilities and qualifications. The job description is not exhaustive and can be adjusted based on the needs of the company. The hotel operates 24 hours a day and 7 days a week, so operational demands require variations in shift days, starting times, and hours worked in a week.
STRATEGIC SALES & REVENUE LEADERSHIP
• Develop and execute annual sales and marketing plans to maximize occupancy, RevPAR, ADR, and total resort revenue.
• Set revenue targets with ownership, the General Manager, and corporate stakeholders; report progress against KPIs and forecasts.
• Partner with revenue management on pricing, distribution, and inventory strategy.
• Grow market share across leisure, corporate, group, and social segments through targeted sales initiatives.
• Use competitive data, market trends, and demand patterns to guide strategy and adjust tactics.
GROUP SALES & EVENT BUSINESS DEVELOPMENT
• Drive group sales for meetings, conferences, social events, weddings, incentive travel, and destination-management business.
• Build and manage a pipeline of group and catering leads through prospecting, relationship management, and repeat business growth.
• Represent the resort in site visits, client events, RFP responses, and contract negotiations.
• Partner with Food & Beverage and Events teams to create packages that showcase the full resort experience.
MARKETING, BRAND & DIGITAL STRATEGY
• Lead digital marketing across website content, SEO/SEM, paid media, email, social media, and reputation management.
• Build awareness through PR, media outreach, influencer partnerships, and community engagement.
• Oversee collateral, brand assets, photography, video, and advertising to ensure consistency and brand compliance.
• Plan promotional events, grand-opening programming, and resort activations that drive visibility and bookings.
• Use analytics, campaign results, and guest sentiment to optimize spending and improve performance.
PARTNER & ACCOUNT RELATIONS
• Build partnerships with travel agents, OTAs, wholesalers, corporate accounts, meeting planners, and destination marketing organizations.
• Represent the resort at trade shows, conferences, sales missions, and hospitality networking events.
• Serve as an external ambassador within the Alabama Gulf Coast tourism community.
PRE-OPENING SALES & MARKETING EXECUTION
• Execute a pre-opening sales and marketing strategy to build awareness, drive early bookings, generate leads, and create community excitement.
• Establish launch processes for CRM, sales workflows, booking systems, campaign planning, and reporting.
• Coordinate with brand leadership, ownership, PR agencies, and marketing partners on a cohesive launch campaign.
TEAM LEADERSHIP & DEVELOPMENT
• Recruit, onboard, mentor, and develop a high-performing sales and marketing team.
• Set expectations, coach performance, and conduct reviews that support growth.
• Retain talent, build bench strength, and prepare team members for expanded roles.
• Manage the department budget, track ROI, and report performance to leadership.
KNOWLEDGE, SKILLS & ABILITIES
• Bachelor's degree in Marketing, Hospitality Management, Business Administration, or a related field preferred.
• 7 years of progressive hospitality sales and marketing experience, including 3 years in a director-level or equivalent senior role.
• Proven record of driving revenue growth, occupancy gains, and market share improvement at a full-service resort, hotel, or similar hospitality operation.
• Strong knowledge of digital marketing platforms, CRM, PMS, and revenue management tools and methods.
• Experience managing group sales pipelines, RFPs, and complex group and catering contracts.
• Exceptional leadership, communication, negotiation, and presentation skills; comfortable presenting to ownership and senior stakeholders.
• Ability to manage a complex multi-channel marketing calendar and departmental budget effectively.
• Familiarity with the Alabama Gulf Coast or broader Southeast leisure and hospitality market strongly preferred.
• Pre-opening hotel or resort sales and marketing strategy experience is a major plus.
PREFERRED QUALIFICATIONS
• Experience with lifestyle or branded resort properties, with strong brand-driven hospitality marketing expertise.
• Experience planning and supporting mixed-use resort properties, including coordinated sales and marketing strategies across lodging, residential, dining, amenities, and event offerings.
• Active relationships with meeting planners, travel agencies, corporate travel managers, and DMOs regionally and nationally.
• Proficiency with sales and marketing platforms such as Delphi FDC, Salesforce, HubSpot, Cvent, TravelClick, or similar tools.
• Experience with multi-unit or mixed-use resorts offering residential/condominium and hotel accommodations.
• Active involvement in hospitality associations such as HSMAI, MPI, PCMA, or similar organizations.
Margaritaville Resort is an Equal Opportunity Employer. All qualified applicants and employees will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin; pregnancy, childbirth, or related medical conditions, status as a protected veteran or spouse/family member of protected veteran; or disability.