Senior Marketing Manager

The Sr Marketing Manager is responsible for the development, execution and measurement of marketing campaigns and paid media plans to promote Marcus Performing Arts Center programs, with the primary goals of driving sales to meet revenue targets and increasing and sustaining audiences. Serve as project lead for all paid media materials and seasonal website updates, including project management, organizing internal/external approvals, managing vendors and external contractors, and maintaining budgets and deadlines.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop Marketing and Advertising plans for all paid media.
• Lead the paid media Marketing team, identify new marketing opportunities and promotions, drive actions, estimate costs, execute and manage projects to completion.
• Work with team to ensure scheduled campaigns run properly including trafficking ads, deploying email / social campaigns, maintaining campaign details and reporting.
• Serve as a partner with other departments to ensure their design and materials needs are met.
• Process, prepare, publish and communicate project timelines, scope and actions.
• Manage the routing and approval of projects, including processing, preparation, and communicating status. Use that data-driven learning to recommend and execute campaign improvement opportunities, with a focus on overall business strategy and immediate budget needs.
• Create opportunities and remove obstacles for team members, so that they can produce effective work results that support MPAC and departmental goals.
• Communicate position expectations to team members to ensure mutual understanding of expected results.
• Support and administer MPAC’s performance management program by conducting timely performance evaluations. Provide coaching and feedback to encourage good performance results.
• Encourage and work to provide continual learning. Refine work processes to enrich work and enhance productivity. Provide training and development opportunities to ensure continual skills acquisition.
• Communicate and administer MPAC’s policies; assure consistent application and mitigate risk.
• Work with programming team and artists’ representatives to secure visual assets and advertising/creative approvals from artists.
• Lead designer to create content that is high-quality, ensures brand identity, adheres to value propositions, and aligns with the guest’s journey.
• Collaborate with internal partners to ensure Marketing matches business needs and is on-brand.
• Audit and summarize data, trends and processes as it relates to marketing campaign execution.
• Executes market research initiatives including online surveys.
• Analyzes and evaluates cost-effectiveness and return on advertising investment.
• Serves as back-up for press interviews and appearances for artists.

QUALIFICATION REQUIREMENTS

Experience

• Five years of marketing or communication experience.
• Proven experience in developing and implementing strategic marketing plans.
• Strong expertise with a broad marketing mix (including print, broadcast, digital channels, etc.), marketing analytics, attribution models, and performance optimization.
• Experience working in a non-profit arts or cultural institution preferred.

Knowledge, Skills and Abilities 

• Self-starter, desire to learn and contribute.
• Highly collaborative.
• Demonstrated ability to prioritize and manage multiple projects simultaneously as well as the ability to adjust to frequent changes.
• Solid computer skills, including MS Office products: Word, Excel, and PowerPoint. Working knowledge of Adobe Creative suite helpful. Experience with ticketing software or CRM database a plus.
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.