What are the responsibilities and job description for the Manager of CRM Personalization (Detroit) position at Marco's Pizza?
At Marco’s Pizza, we believe great marketing starts with great data. As we continue to grow across 1,250 locations nationwide, we’re looking for a strategic and highly analytical Manager of Customer Personalization to help us create smarter, more personalized guest experiences across our owned channels.
If you’re passionate about database marketing, customer segmentation, automation, and turning insights into revenue-driving campaigns — this role is for you.
The Manager of Customer Personalization is a data-driven marketing leader responsible for evolving our CRM strategy and delivering highly targeted, performance-driven campaigns across email, SMS/Text, and push channels. This role partners closely with Business Intelligence, Operations, Franchisees, and agency teams to build scalable segmentation strategies, automate marketing workflows, and optimize campaign performance.
You will play a critical role in shaping how we connect with our guests — ensuring every message is relevant, timely, and impactful.
What You’ll Do
- Lead the evolution of CRM strategy and personalization programs to improve engagement, frequency, and revenue performance
- Develop and execute high-performing owned-channel campaigns in collaboration with cross-functional internal teams and agency partners
- Build and manage customer segmentation strategies for email, SMS/Text, and push communications
- Design and automate scalable database marketing solutions through advanced coding, enabling precise segmentation and campaign activation
- Build and automate code bases for segmentation targeting and audience management
- Administer text messaging program extensions, including journey design, audience selection, and control group structure
- Partner with Business Intelligence to analyze campaign results and refine targeting and offers
- Establish campaign KPIs and measure performance to ensure maximum ROI
- Develop meaningful communications and reporting for franchisees, operations, and field marketing teams
- Support a data-first culture that informs owned-channel strategy and decision-making
What You Bring
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
- Demonstrated ability to write, read, and manipulate code to build automated segmentation, analyze campaign performance data, and translate insights into actionable marketing strategies.
- 5 years of agency or brand-side digital marketing experience
- Hands-on CRM experience with segmentation and campaign execution
- Strong experience analyzing campaign data to drive optimization and customer insights
- Ability to write, read, and manipulate code to build and automate segmentation logic
Preferred Qualifications
- QSR or Fast Casual industry experience
Critical Competencies
- Strong organizational and time management skills
- Independent thinker with creative problem-solving ability
- Excellent written and presentation communication skills
- Ability to collaborate cross-functionally across Marketing, BI, Operations, and Franchise teams
- Proficiency in CRM platforms, Microsoft Office, and related marketing tools
- Positive, “do what it takes” attitude; thrives in a fast-moving, lean team environment
- Leadership presence that encourages teamwork and results
- Passion for supporting a franchise community and delivering on our commitment to being a true Partner of Choice
Why Join Us?
At Marco’s, we’re building smarter marketing powered by data, insight, and innovation. This is an opportunity to own personalization strategy in a high-growth, performance-driven brand where your work directly impacts sales, guest loyalty, and franchise success.