Creative Marketing Manager

Mid-Atlantic Permanente Medical Group (MAPMG) invites applications for a Creative Marketing Manager to join our Marketing and Communications team. This position is based out of our regional office located in Washington, D.C., with a hybrid work model.

Mid-Atlantic Permanente Medical Group is comprised of more than 1,800 Permanente physicians and nearly 300 staff professionals who come together to make a positive impact on the health and lives of approximately 750,000 Kaiser Permanente members in Virginia, Maryland, and the District of Columbia.

Reporting to the Director of Marketing & Community Engagement, the Creative Marketing Manager will serve as a highly creative, hands-on marketing professional responsible for bringing the MAPMG brand to life across patient, physician, sales, and community audiences. In this role, you will translate marketing strategy into high-quality visual communications, compelling content, community education, presentations, advertising, and marketing collateral that strengthen the brand and support organizational growth.

You can expect to:

•  Partner with the Director of Marketing & Community Engagement to execute strategies that strengthen how MAPMG physicians and the organization are represented in the community.
•  Manage multiple creative and marketing projects from concept through completion, including developing timelines, coordinating stakeholders, managing approvals, and ensuring on-time delivery.
•  Proactively identify opportunities for new content, campaigns, creative concepts, and marketing materials.
•  Design a broad range of marketing and communications materials, including one-pagers, presentation decks, community education materials, email creative, print advertisements, flyers, and digital and social graphics.
•  Develop polished PowerPoint presentations and supporting materials for physicians participating in community events, conferences, and other external engagements.
•  Translate clinical and healthcare information into visually engaging, easy-to-understand communications while maintaining brand standards.
•  Execute monthly and segmented patient email campaigns using Salesforce Marketing Cloud and develop engaging layouts, graphics, copy, and content.
•  Monitor email engagement and key performance indicators to help improve content, creative, and audience engagement.
•  Support digital and social advertising initiatives by developing creative concepts, copy, and health education content.
• Perform basic video editing and multimedia production, including graphics, titles, lower thirds, and presentation visuals, while collaborating with external resources on more complex projects.

What is required:

• Bachelor’s degree in Communications, Marketing, Graphic Design, Fine Arts, or a related field preferred.
• Three or more years of professional experience in graphic design, creative marketing, marketing, communications, or a related field. Healthcare communications experience is a plus.
• Proficiency in using the Adobe Creative Suite or other graphic design software for design projects.
• Hands-on experience with email marketing and associated technologies. Experience with Salesforce Marketing Cloud and Stripo is preferred.
• Experience applying brand standards and developing marketing materials across print and digital channels.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent communication and writing skills, including the ability to clearly present design concepts and collaborate with diverse teams and stakeholders.
• Creative, collaborative approach with the ability to work independently and adapt to evolving business needs and brand guidelines
• Must be able to commute to Washington D.C., on an as needed basis.
• Candidates must either currently live in or be willing to relocate to the Washington D.C. metropolitan area
• Must provide documentation for the influenza vaccine as a condition of employment

Competitive Benefits:

• Competitive compensation package
• 100% employer-funded medical and dental insurance premiums for employees and families effective on the first day of employment
• Generous paid time off, including vacation, holidays, and sick leave, plus maternity and parental leave
• Pension plan, and 401(k) retirement plan with employer contributions
• Life insurance, short-term disability, and long-term disability coverage
• Education reimbursement

The starting annual salary for this position ranges from $79,370 to $99,212, depending on circumstances including an applicant’s skills and qualifications, certain degrees and certifications, prior job experience, training, market data, and other relevant factors. In addition to the salary range above, MAPMG offers rich benefits that add substantial value to the total compensation package.

MAPMG continuously works to identify and mitigate healthcare inequities and strives to provide an inclusive, supportive environment for physicians and staff. We encourage applicants of any race, color, religion, sex, sexual orientation, gender identity, or national origin who value diversity and are committed to practicing culturally competent healthcare.

External hires must pass a background check and drug screening.

Salary : $79,370 - $99,212