Community Relations Director

Job Title:  Community Relations Director
Location: Darien, CT
Employment Type: Full-Time
Salary Range: Competitive
Department: Sales

About Us: Want to know what makes our employees eager about going to work every day? The people we serve. Being a part of Maplewood requires passion and a desire to help others. Each employee has the ability to touch the hearts of all our seniors and be a part of something bigger than themselves. It’s not just a job. It’s an extraordinary life.

Maplewood Senior Living is a state-of-the-art, forward-thinking senior living provider. We offer a home-like, luxury environment for our residents, allowing them to live “the good life” in a safe environment. As an associate of Maplewood Senior Living, you will have the ability to make a profound difference in the lives of seniors each and every day. As we continue to grow, we are seeking a Community Relations Director to become part of our family. We invite you to take your first step toward a rewarding career with us!

Reports To:  Executive Director

Summary: The Community Relations Director is responsible for achieving maximum occupancy and total revenue potential of the community by attracting qualified prospects to the community and converting those prospects into residents. Manage and cultivate the sales and marketing plan, leads and database and the move-in process in its entirety.

Essential Functions:

• Regularly meets the sales standards as set by the VP of Sales
• Answers telephone inquiries, schedules visits, conducts tours and closes sales as per sales and marketing goals
• Meets and greets visitors and tours prospects
• Consistently uses all Maplewood sales tools
• Ensures that the building shows a positive first impression, communicate issues to supervisor
• Ensures model apartments are well appointed, clean, and neat
• Ensures qualified leads are entered in YARDI
• Cultivate leads and database, including written and oral communication
• Ensure use of YARDI within community is timely and accurate
• Ensures all lead sources are identified in the YARDI system
• Ensures inquiry forms are always available at the front desk and provided to all managers
• Works with the Executive Director to resolve any community presentation issues
• Maintains or grows occupancy to maximum levels
• Works collaboratively with department heads to emphasize the team’s role in sales and participation in the community sales & marketing plans
• Monthly mystery shop results score above 80%
• Plans and coordinates two lead generating events each month
• Proactively identifies and pursues publicity opportunities
• Coordinates new resident move-in process with support of management team, including all required paperwork, unit readiness, resident requests and welcome event
• Meets monthly budget targets, with any variances to be discussed with the Executive Director
• Provide monthly sales and/or customer service training to concierges and manager.
• Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition

• Identifies primary and secondary markets with appropriate sales strategies and tactics
• Gathers YARDI reports for analysis and interpretation (to identify solutions)
• Provide Manager on Duty weekend coverage as scheduled
• Complete competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities)  in February & August

Compliance & Safety

• Follows emergency procedures
• Understands the safety practices and procedures.

Communication

• Possess a sincere passion for working with our senior population
• Creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented.
• Displays patience, tact, enthusiasm and a cheerful disposition
• Promote Maplewood in a positive manner and effectively communicate the organizations values to residents, visitors, co-workers and the community

Education/Experience/Licensure/Certification

• Excellent customer service and public relations skills
• Cheerful personality
• Keen desire to serve seniors
• Ability to multi-task and prioritize
• Five years sales/marketing experience with a proven track record
• Strong proven ability to problem solve in a quick and efficient manner
• Creative approach to goals and problems
• Experience working with seniors
• Demonstrates proficiency in:
• Microsoft Office Suite
• YARDI or other CRM
• Proven record of identifying and developing professional referral sources

Physical Requirements

• Spends at least 30% of time on travel to referral sources in market area

Miscellaneous

• Required to work weekends and holidays as assigned
• May be required to work on shifts other than the one for which hired
• Subject to exposure to infectious waste, diseases, conditions, etc. including HIV, AIDS and Hepatitis B & C viruses
• Could be subject to hostile and emotionally upset residents due to mental status.