Marketing Associate - Consumer Insights

The Opportunity: As a Marketing Associate at Maple Leaf Foods working in our ML USA business, which is compromised of plant-based (alternative) proteins and prepared meat categories. In this role, you'll be on the frontlines of executing our strategies and will work alongside a talented team to drive growth and shape the future of our US business. This position needs to balance creative skills with critical thinking, project management, and performance measurement. This is a unique opportunity to learn, grow, and make a meaningful impact.

The responsibilities will be defined by the Senior Director, Marketing and will include supporting the marketing function while working cross-functionally in the planning and implementation of initiatives that drive business growth. Showing the ability to derive insights from data to tell a compelling business case will lead to increased exposure and responsibility across both communication and innovation activities.

Role

Any MLF team member interested in being considered for this role are encouraged to apply online by February 21. Applications received beyond that date are not guaranteed consideration. Snapshot of a Day-in-the-Life:

• Help to build category strategies and work with their one-up to develop and bring multi-year plans to life to deliver category growth and successfully differentiate MLF from our competitors
• Consistently leverage data and develop insights from syndicated and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
• Analyze brands, market, and competitive trends and recommend suitable actions
• Help maintain updated brand and marketing materials for Sales to leverage with customers, including new item sell-in decks and portfolio brochures
• Support the Retail Sales and Brand teams to grow MLF branded share in their category
• Lead the commercialization of new product innovations, acting as project manager and working with cross-functional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches
• Other various activities to support the growth initiatives of the company
  
  

What You’ll Bring: Skills

• Passion & drive to learn and contribute: must exemplify curiosity, and a keen desire to win
• Agility: must be proactive, high energy, and be able to stay focused on key business priorities in a fast-paced, dynamic business environment
• Analytics & Critical Thinking: ability to organize and interpret the data, synthesize insights and consider implications to the business;
• Ability to lead by influence: well-developed people, communications, and collaboration skills, ability to effectively engage a cross-functional team to move projects forward with pace
• Project management experience: highly organized and detail oriented, with strong time management skills
• Strong analytical skills to translate and integrate multiple data sources into actionable insights to drive decision-making;
• Strong communication skills (verbal and written) and relationship building skills
• Successful in creative problem solving and cross functional collaboration
  
  

Qualifications and Experience

• BS/BA in Marketing/Business or related field
• 1-4 years previous experience in marketing, sales, advertising, finance, category management or analytics roles within consumer packaged goods or grocery industry
• Experience working with syndicated data sources such as SPINS, IRI, Nielsen preferred
• Strong working knowledge of MS Office, specifically PowerPoint and Excel
• Previous experience with P&Ls and PowerBI an asset
  
  

What We Offer at Maple Leaf Foods:

• Salary Range: $85,000-$95,000 depending on experience
• Eligible for an annual performance-based bonus
• Career development opportunities
• Comprehensive benefits package, including Medical, Dental, and Vision
• 401K plan with company match
• Paid time off and holidays
  
  

About Us: We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.
  
  

We’re a global food company with more than 13,500 team members. We operate sites in 20 locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia. A diverse and inclusive work environment Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace. We embrace a strong, values-based culture Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility
  
  

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com .

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.