Growth & Demand Gen Manager

About Mapistry

Mapistry software helps some of the largest industrial and manufacturing companies in North America by making environmental compliance actually manageable. Our software is used by EHS and operations teams to keep facilities in compliance with air, water and waste regulations, so they can reduce risk and save themselves from manual data entry.

We’re a ~15 person, high-trust, low-ego team that cares a lot about doing great work and helping our customers win. We’re now looking for our first dedicated Growth & Demand Generation Manager to build and scale our lead engine.

The role

As our Growth & Demand Generation Manager, you will own the strategy and execution of our top-of-funnel growth efforts.

You’ll work directly with our founder and two customer success managers to identify and attract the right buyers through in-person events, LinkedIn, email, and webinars. This is a hands-on role for someone who loves building programs, not just running someone else’s playbook.

You’ll be the person we look to when we ask:

“Where is our next wave of qualified pipeline coming from?”

What you’ll do

Own event-driven lead generation

• Plan and execute campaigns around our annual conference (since 2017) and third-party conferences/tradeshows (before, during, and after). *Don't worry you will have help from our amazing ops assistant for logistics and coordinating vendors.
• Partner with sales and customer success to maximize meetings, demos, and follow-ups from every event.
• Create playbooks for pre-event outreach, at-event engagement, and post-event nurture.

Build our LinkedIn growth engine

• Develop and run a content and posting strategy across company and founder/CSM profiles to increase awareness and inbound interest.
• Turn conference topics, customer stories, and product use cases into scroll-stopping posts and short campaigns.
• Track what resonates and double-down on the content that leads to conversations and opportunities.

Run email and nurture campaigns

• Own email campaigns to drive event registrations, webinar attendance, and product interest.
• Build segmented nurture flows that move prospects from “never heard of Mapistry” to “ready to talk to sales.”
• Test subject lines, offers, and sequences; report on what’s working and what’s not.

Lead webinars and product education programs

• Plan and run webinars on product use and compliance topics together with our internal experts (Solutions Engineering team).
• Create repeatable promotion and follow-up processes to turn registrations into qualified conversations.
• Repurpose webinar content into follow-up emails, social content, and sales enablement snippets.

Measure, learn, and report

• Define key metrics for each channel (events, LinkedIn, email, webinars) and report regularly on performance.
• Work with our CRM/marketing tools to ensure tracking is in place and data is clean enough to make decisions.
• Prioritize ruthlessly: focus on the channels and programs that actually create pipeline.

Who you are

• 5 years of experience in B2B marketing, demand generation, or growth – ideally at a SaaS company.
• Have owned programs end-to-end across at least two of these: events, email campaigns, webinars, social (LinkedIn).
• Comfortable being both strategist and doer. You need to be able to design the plan and write the copy, build the list, and ship the campaign.
• Strong communicator and storyteller; you can turn technical/complex topics into clear, compelling messaging.
• Data-aware (but not paralyzed): you track basic metrics, learn quickly, and iterate.
• Excited by a small, fast-moving team where you’ll have a direct line to the founders and a clear line-of-sight to revenue.
• Bonus: experience with industrial, manufacturing, or environmental compliance audiences.

Why you might love this

• Big ownership: you’re the first dedicated growth/demand gen hire, not one of twenty on a huge team.
• Direct impact: you’ll see your work show up quickly in pipeline, conversations, and revenue.
• Access: work closely with the founder and leadership rather than being three layers removed from decisions.
• Mission: help companies reduce environmental risk and stay compliant in a world where the stakes are only getting higher.

Pay: $100K to $160K

Location: In-person with our team in downtown Berkeley (hybrid 3-4 days/week)

Benefits: Health and dental insurance, we cover 99% of some plans; Unlimited PTO (folks average 4-5 weeks off a year); and more