What are the responsibilities and job description for the Product Specialist position at map?
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Join our Catalyst Adoption team and take on a pivotal role in how the world's most admired brands configure, adopt, and get value from our products. If you thrive at the intersection of deep technical product knowledge and hands-on problem-solving — and you're equally comfortable configuring the right solution, guiding clients toward the best approach, and continuously improving how we work — we have the perfect opportunity for you.
What will your day look like?
Use your technical understanding of client processes and ways of working to configure best-practice, end-to-end experiences for our global client teams. You'll act as a knowledgeable point of contact on our Catalyst product (configuration and setup) — translating client needs into the right approach while safeguarding a consistent, standardized way of working across all clients.
Once you are equipped with the necessary knowledge, your responsibilities will include:
- Collaborate with developers and Product Owners to configure and operate products across the Catalyst suite.
- Communicate and consult with client service teams and Marketing Operations on configuration solutions across the product suite.
- Take on configuration tasks based on support requests from clients.
- Configure client business rules and product features based on specifications and design.
- Support with testing configuration and newly developed features.
- Troubleshoot and resolve issues in existing applications.
- Identify optimization opportunities and help shape a more scalable, maintainable way of working.
As a team, we are increasingly embedding AI into how we work — using it to improve our processes and to inform how we configure and use our applications. You'll be part of this direction, exploring and adopting AI-supported ways of working as we continue to evolve.
Who are you going to work with?
You'll join a group of proficient product specialists who are always ready to help, working closely with Product Owners, Developers, Project Managers, and client-facing colleagues. You'll be a trusted point of contact for clients on product setup and configuration.
What do you bring to the table?
You are proactive, detail-oriented, and decisive, with a logical and structured mindset that makes it easy for you to adapt to new technology. You can hold a standard, communicate the "why" behind a decision, and bring others along with you. Additionally, you possess the following qualifications:
- Proven experience in application consulting, product specialist, technical consultant, or related role, with experience configuring and operating a set of products within a platform.
- Ability to translate client needs into the right approach, with a focus on consistent, standardized, and scalable solutions.
- Strong technical skills and the confidence to troubleshoot, optimize, and resolve issues across applications.
- Ability to work in a multi-functional team and collaborate with internal operational teams and other product teams.
- Knowledge of software development lifecycle and methodologies.
- Strong analytical and problem-solving skills.
- Adaptability to excel in a distributed, multicultural team setting.
Preferably, you also have:
- Working knowledge of JavaScript and SQL
- Basic knowledge of HTML, CSS and JSON
- A track record of improving configuration, onboarding, or enablement processes.
- An interest in applying AI to improve processes and product configuration.
- Hands-on experience with CRM, Marketing Automation, or Personalization platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze).
A leader in personalized customer experiences
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55 nationalities.
A global network
We are part of the global VML network that encompasses more than 30,000 employees across 150 offices in 60 markets, each contributing to a culture that values connection, belonging, and the power of differences.
#LI-EMEA
WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
For more information, please visit our website, and follow VML MAP on our social channels via Instagram, LinkedIn and X.
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