Conversion Rate Optimization Manager

WHO WE ARE 🌍

We help creators get more out of every conversation with Instagram-focused automations and support for other channels like Messenger, WhatsApp, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.

With a diverse team of 350 people spread across three continents, we’re building the leading Chat Marketing platform that is used — and loved — by more than 1.5 million customers worldwide.

WHO WE'RE LOOKING FOR 🌟

We’re seeking a Conversion Rate Optimization (CRO) Manager to lead and scale our website experimentation and conversion strategy.

You’ll be the architect behind how we turn traffic into trials and trials into active users. Working closely with our performance marketing, design, and product teams, you’ll use data, research, and experimentation to improve the user journey - from click to conversion - across web and mobile touchpoints.

If you thrive at the intersection of data, creativity, and storytelling, this is your opportunity to make a measurable impact on growth at scale.

YOUR FUTURE TEAMMATES 👋

Meet the Marketing team:

We're the voice of Manychat. A voice that's loud, creative, opinionated, and weird in the best possible way. We combine passion, data, and storytelling to cut through the noise and fuel mad growth.

WHY YOU’LL LIKE IT HERE 🤩

Your work won't sit in a folder. It'll be out in the world — driving growth, sparking conversations, inspiring creators, and entertaining them. We're always down to test out new ideas and share learnings, so if you have something up your sleeve, say it! We want to hear it and make it happen together.

WHAT YOU'LL DO 🚀

• Own end-to-end CRO strategy for Manychat.com and related web experiences - first with paid landing pages but eventually including core website pages like the homepage, product pages, and mobile app store pages.
• Design and manage experimentation pipelines (A/B, multivariate, and UX tests) to drive measurable lift in sign-ups, trials, and key funnel metrics.
• Collaborate with paid media and creative teams to align messaging with landing page experiences, optimizing for post-click performance.
• Leverage analytics tools (e.g., Google Analytics, Clarity, Hotjar, etc) to identify friction points, drop-offs, and new opportunities for growth.
• Partner with product and design teams to inform UX and messaging strategy through data-backed insights.
• Define and maintain CRO best practices across teams, including hypothesis development, test documentation, and reporting.
• Own Webflow (and future CMS evolution) to implement experiments efficiently without sacrificing design quality.
• Report regularly on performance, sharing learnings and next steps with cross-functional stakeholders and leadership.

TO SHINE IN THIS ROLE 💥

You'll Need:

• 5 years of experience in CRO, growth marketing, or web performance optimization (SaaS or consumer tech preferred).
• Hands-on experience with CRO tools (Webflow, Optimizely, VWO, Google Optimize, or similar) and web analytics (GA4, Looker Studio, Amplitude, Mixpanel).
• Knowledge of UX principles, data visualization, and statistical analysis for A/B testing.
• Strong collaboration and communication skills - able to translate complex data into actionable insights.
• A balance of strategic thinking and hands-on execution, with a bias for results and experimentation.
• Familiarity with paid acquisition funnels and demand generation is a strong plus.

WHAT WE OFFER 🤗

We care deeply about your growth, well-being, and comfort:

• 📚 Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
• 💙 Comprehensive medical, dental, and vision coverage for you and your dependents.
• 🪴 Hybrid work and generous leave options to prioritize your work-life balance.
• 🍽️ In-office perks, including free meals and snacks.
• 🤝 Company-funded sport activities, annual offsites and team-building events.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

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