Marketing Manager (Remote)

Candidates must be located in one of the following states: DC, MD, NC, SC, VA, WV Are you an experienced proactive marketer who loves combining strategic campaign creation with digital analytics and creative storytelling? Manufacturers Alliance is hiring a Marketing Manager to drive our integrated digital campaigns, member growth strategies, and content initiatives! Highlights: Work Setup: Fully Remote (Quarterly team meetings in DC metro area; 10–15% travel) Experience: 5 Years in Member & Digital Marketing Key Tools: HubSpot/Salesforce, Social & Web Analytics, Drupal Job Responsibilities: End-to-end multi-channel marketing (Email/SMS workflows, Social, Web, Events, & App). Marketing copy, onboarding campaigns, content creation, member interviews, and SEO optimization. Campaign reporting, performance dashboards, and data-driven growth strategies. If you’re adaptable, metrics-focused, and ready to lead campaigns across multiple touchpoints, apply today to join our team! Need more information?  As Marketing Manager , your objective will be to develop and execute multi-channel campaigns to drive member recruitment and retention, promote events and research, and create brand awareness. The ideal candidate is comfortable with multiple roles on a small team, can manage timelines, analyze campaign data, and ensure brand alignment across digital and print channels. Job Responsibilities: Campaign & Project Management Develop and execute integrated marketing strategies for memberships, events, and webinars, including email, SMS, social, website, discussion platforms, and mobile app (new) Manage multi-channel production calendars and coordinate cross-department deliverables Cultivate media relationships for public relations and identify partnership opportunities for member activities or events Serve as a brand steward to maintain style compliance across all collateral Digital & Email Marketing Design, test, and schedule automated email and SMS workflows Oversee marketing automation platforms and work with CRM (HubSpot, Salesforce) Drive audience segmentation, A/B testing, and lead nurturing sequences Create social campaigns and posts; build and maintain web pages Content & Social Media Write compelling copy for web pages, emails, social media, press releases, and digital ads Utilize storytelling tactics to write short-form articles based on data for website and social media Interview members for storytelling content Implement SEO and AEO tactics on new content Manage active content calendars across platforms like LinkedIn, Facebook, and Instagram Create digital assets for use throughout campaigns (Creative Cloud or Canva, Powerpoint) Analytics & Reporting Track campaign metrics across email, web, and social channels and adjust strategies within budget constraints Utilize performance dashboards and translate data into actionable growth strategies Analyze website and social media traffic and report to leadership Monitor industry trends to continuously optimize marketing operations Other Responsibilities Some oversight of marketing coordinator, vendor teams, freelance workers, and possible interns Be aware of industry news and market data Manage inventory of swag giveaways Minimum Qualifications This position requires the following qualifications:   Experience Minimum 5 years of integrated marketing and campaign creation experience Bachelor’s Degree required Demonstrated project management experience  Knowledge, Skills and Abilities Strategic and tactical thinking; problem-solving skills Experience with search engine optimization, lead generation, and email marketing Proficiency with marketing-related software programs, such as HubSpot or Salesforce Video or podcast experience a plus Familiarity with buyer personas and journeys Well-versed in the use of social media as a marketing tool Understands website metrics and best practices Strong communication skills, written and verbal Proven ability to work in a dynamic, fast-paced environment while balancing multiple roles and commitments and flexibility to adapt to changing priorities Benefits offered: 401(k) with employer match, medical, dental, and vision insurance, Flexible Spending Accounts, HSA, HRA, Paid time off, Life InsuranceManufacturers Alliance is an Equal Opportunity Employer.