E-Commerce Sales Manager

About the Role

Mano’s Wine is looking for an Online Sales Manager to take ownership of growing our e-commerce business.

This is not a traditional marketing role. We are looking for someone who thinks like a salesperson and a merchant—someone who starts every day asking:

“What can we do today to sell more online?”

We have a large and constantly changing portfolio of products, licensed collections, new releases, seasonal opportunities, and existing inventory. We need someone focused every day on turning those opportunities into sales.

You’ll own the day-to-day performance of our online store, identify opportunities, test ideas, merchandise products, improve conversion, and work closely with our Marketing and Design teams to execute quickly.

Your job is simple to define: grow online sales.

What You’ll Do

Own Daily E-Commerce Sales. Monitor the online business every day and understand what is driving performance.

You’ll track:

Revenue and orders

Conversion rate

Average order value

Website traffic

Product and collection performance

Customer behavior

Inventory movement

Promotional performance

But we don’t just want someone who can report the numbers. We want someone who acts on them. If something is working, figure out how to make it bigger. If something isn’t working, figure out why and change it.

Find Ways to Generate Sales

You’ll constantly look for new revenue opportunities across the business. That could mean:

Promoting a product that’s suddenly taking off

Creating a bundle or gift set

Finding a better way to merchandise an existing product

Building a promotion around excess inventory

Bringing back a successful past product

Creating an upsell or cross-sell

Reacting quickly to a sporting event, holiday, championship, or cultural moment

Identifying products we already have in-house that can generate immediate revenue

Testing pricing, offers, promotions, and product positioning

We want someone who sees products and inventory and immediately starts thinking about how to sell them.

Own the Online Store

You’ll help determine what customers see when they visit our website. You’ll actively manage:

Homepage merchandising

Featured products

Collections

Best sellers

New releases

Seasonal products

Product recommendations

Bundles

Upsells and cross-sells

Limited-time promotions

Improve Conversion

Getting more traffic is great—but getting more sales from the traffic we already have can be even more valuable. You’ll continuously look for ways to improve:

Product pages

Product presentation

Offers and pricing

Mobile shopping

Navigation

Product discovery

Cart experience

Checkout

Bundles

Upsells

Abandoned carts

You’ll test ideas, measure the results, and keep improving.

Work With Marketing & Design

You won’t be expected to personally design every graphic, shoot every photo, or manage every marketing channel. You’ll work with our Marketing and Design teams to tell them what the online business needs to sell. You might say:

“This product is taking off. Let’s put more behind it.”

“We have a lot of this inventory. Let’s build an offer around it.”

“This product is getting traffic but isn’t converting. We need to change how we’re presenting it.”

“There’s a major event next week and we already have the perfect product. Let’s move.”

You’ll help set the commercial objective, and our creative teams will help bring it to life.

Email & SMS

You’ll also work with our Marketing team to use our existing customer base to drive additional revenue through:

Product launches

Best sellers

Back-in-stock messages

Limited releases

Flash sales

Bundles

Abandoned cart

Customer reactivation

Repeat purchases

Seasonal opportunities

The primary measurement isn’t simply opens or clicks. It’s sales.

We’re looking for someone who is:

Sales-driven and competitive

Highly analytical

Comfortable making decisions quickly

Obsessed with improving performance

Experienced in e-commerce

Strong in online merchandising

Familiar with Shopify or similar e-commerce platforms

Comfortable with analytics and reporting

Familiar with email/SMS platforms

Creative about finding new revenue opportunities

Comfortable testing ideas and changing direction quickly

Able to work across Marketing, Design, Production, Inventory, Licensing, and Sales

Most importantly, we’re looking for someone with a merchant mindset.

You should naturally look at a product, inventory position, customer behavior, or upcoming event and think: “How do we turn this into sales?”

How You’ll Be Measured

Success in this position will primarily be measured through:

Online revenue growth

Gross profit

Conversion rate

Average order value

Revenue per visitor

Units per transaction

Email/SMS revenue

Returning customer revenue

Inventory sell-through

Performance against monthly sales goals

What This Job Isn’t

This isn’t primarily a:

Social media position

Graphic design position

Content creator position

PR position

Traditional brand marketing position

Those teams and functions support e-commerce.

Your responsibility is turning those resources into online sales.

The Opportunity

Mano’s has a unique portfolio of products and a tremendous amount of opportunity online. We’re looking for someone who wants to own the number and have the freedom to find creative ways to grow it.

If you’re the type of person who checks yesterday’s sales first thing in the morning, immediately starts asking why they were up or down, and already has three ideas for how to beat them today, we want to talk to you.

Mano’s Wine is a fast-growing custom wine company specializing in premium, deep-etched, metallic, and fully customized wine bottles for corporate gifting, licensed partnerships, championships, events, and special occasions. We work with brands, sports teams, corporations, and individuals across the country to create unforgettable, collectible wine experiences.