Marketing Assistant

Manitou Pontoon Boats

Job Opportunity – Marketing Assistant

Who We Are                     

At Manitou Pontoon Boats, we are passionate about creating premium on-the-water experiences. We design and manufacture high-quality pontoon boats that bring people together for recreation, relaxation, and adventure. Our commitment to craftsmanship, innovation, and customer satisfaction has helped make Manitou a recognized leader in the pontoon boating industry.

Our team is driven by a shared commitment to excellence, safety, and continuous improvement. From engineering and manufacturing to customer support and operations, every employee plays a vital role in delivering exceptional products and experiences to boating enthusiasts across North America.

Joining Manitou means becoming part of a collaborative, values-driven culture where your ideas are valued, your growth is supported, and your work helps create memorable moments on the water for families and communities everywhere.

Position Summary                              

Get ready to grow, learn, and work closely with a cross-functional team of business leaders! As a part of the Manitou team, the new Marketing Assistant will be responsible for all marketing, external communication and promotional efforts at Manitou. You will be challenged to ensure we work in close partnership with other departments to provide analysis, recommendations, and insight into how to continuously improve our product. At Manitou, we challenge ourselves to not just contribute at the department level but to the success of our overall business. 

Key Responsibilities

·  Facilitate and lead the Manitou “Go To Market Process”

·  Evaluate Current Marketing Practices and Priorities

·  Plan and Organize the Marketing Function

·  Develop a Branding Framework for the Future

·  Support by executing Advertising, Promotions, Merchandising, Dealer Meetings, and Boat Shows as part of our GTM Strategy.

·  Develop and execute annual advertising plan

·  Oversee development of annual brochure

·  Coordinate photo and video shoots

·  Web site updates and maintenance

·  Social Media strategy development and execution

·  Assignments are moderately complex and involve resourceful problem-solving skills.

·  Follow and comply with safety rules, regulations, and work instructions.

·  Accurately complete all required documentation.

·  Meet attendance policy requirements.

·  Contribute to team effort by assisting in areas as needed.

Candidate Selection Criteria

·  Bachelor’s Degree in Communications, Advertising, Marketing, Graphic Design or related field is required; a Masters degree is a positive.

·  3 years of relevant experience or equivalent combination of education and experience.

·  This individual must be a passionate, action-oriented leader. Ideally, they will be an out-going individual who will cooperatively challenge the existing management to “think differently” in a constructive manner. 

·  This individual must be an action-oriented person possessing excellent communication skills. They must have a desire to work in a dynamic, fast-paced environment. 

·  They must also be very team-minded, capable of building consensus and leading teams with a focused vision. 

·  This person must be an innovator, capable of finding creative ways to implement time proven systems and also with a desire to explore and test new methods. 

·  The prime candidate will have demonstrated business success and a robust understanding of marketing in a sales/dealer driven environment. 

·  They need to be very strategic with excellent problem-solving and business analysis skills. 

·  The function has a very broad internal and external constituency, and as a result, this individual must also have exceptional communication skills (both written and verbal) and demonstrate excellent follow-up/attention-to-detail. 

·  The ideal candidate must be an excellent negotiator – for some outside vendors, this person will be the senior point of contact.

·  Strong project management skills; able to balance competing priorities, complex situations, and tight deadlines.

·  Strong analytical skills, combined with practical business acumen.

·  Proficiency in Microsoft Excel.

·  Ability to work independently, typically initiating own tasks with input/guidance from the VP of Sales & Marketing.

·  Ability to thrive in a matrix and cross-functional team environment.