What are the responsibilities and job description for the Senior Marketing Analyst position at Manifest?
At Manifest, our work is fueled by data, ignited by creativity and driven by results. We are a proudly independent, full-service agency represented by diverse talents, backgrounds and expertise, and we have one goal: to deliver breakthrough ideas and brand experiences that drive emotional connections and measurable impact. Let’s chat.
We’re hiring a Senior Analyst to join our team. In this role, you’ll be the storyteller behind our data, translating performance into actionable insights that fuel smarter strategies and drive measurable growth. You’re curious, strategic, and love uncovering the “why” behind performance. You’ll work across a variety of brands, digging into cross-channel data sets – from paid media and website behavior to audience research and campaign performance. You’ll partner with other sharp minds (strategy, creative, paid media, search) to bring together the full picture, helping clients not just see results, but understand them. If you thrive on collaborating across disciplines, connecting dots, presenting with purpose, and making complex data digestible and actionable, you’ll fit right in.
Responsibilities
Reporting & Insights:
- Own the full reporting process: timelines, collaboration, internal reviews, and client delivery.
- Own the narrative: translate findings into clear actionable insights in a way that’s clear and compelling.
- Own data QA and tagging audits: ensure we’re working with clean, reliable data.
Measurement Strategy Development:
- Implement and design measurement frameworks for key client accounts, guiding how we understand success and where we go next.
- Support campaign strategy and creative development with benchmarks, performance insights, and research.
Cross-Functional Collaboration:
- Partner across internal teams (strategy, creative, paid media, search, dev, and more) to integrate insights that connect the dots across all client initiatives.
- Work hand-in-hand with our data scientists to apply advanced models in ways that enhance storytelling, helping turn predictive outputs into client-ready insights that drive success.
Data Automation & Emerging Tech:
- Partner with client and department leads to identify automation opportunities that decrease time-to-insight.
- Keep up with and use the latest in AI to enable more strategic work.
- Identify trends, shifts, and white space opportunities using both quantitative and qualitative data.
- Stay ahead of measurement best practices, platform changes, and emerging tools.
Requirements
Experience & Education:
- 3-5 years of experience in marketing analytics or a similar role at an agency, consultancy, or fast-paced brand.
- Bachelor's degree in Marketing, Business, Data Science, Psychology, Sociology, or related field. Or equivalent work experience.
Analytics & Data Skills:
- A knack for translating data into insights and insights into action, AKA you know how to clearly show what's working, what's not, and what to do about it.
- Expertise with website analytics tools like Google Analytics and Adobe Analytics.
- Hands-on experience with doing analysis of paid media data (social, paid search, programmatic display, CTV, etc.).
- Familiarity with tools like Excel, Keynote/PPT, and BI platforms (Tableau, Looker, etc.) with the ability to pull and analyze data using BI tools.
- While not required, data science experience, particularly in a marketing environment, will help you stand out.
Research & Intelligence Tools:
- Familiarity with social listening tools (e.g., Meltwater, Talkwalker).
- Experience consuming and applying insights from third-party syndicated research (e.g., Mintel, MRI, eMarketer, Nielsen, ComScore, Experian, Forrester, Gartner).
Communication & Work Style:
- Polished presentation skills, with experience delivering insights to clients or senior stakeholders.
- Comfortable working independently and collaboratively in a hybrid environment.
- A self-starter with a natural curiosity, resourcefulness, and confidence navigating ambiguity
- This role is hybrid to our office in either Chicago, DC, NYC, or Phoenix.
What We Offer
- Private Company – Being a private organization allows us to move quickly so that we can deliver our best for our teams and our clients.
- Flexibility – We have a hybrid work environment and a flexible PTO plan that allows teams to take time off when they need it.
- Competitive Benefits and Salary – Multiple options for health plans based on your and/or your family’s needs, plus a 401(k) match and paid parental leave.
Manifest is proud to be an Equal Opportunity Employer. Manifest recruits qualified applicants without regard to race, color, religion, gender, age, ethnicity, national origin, protected veteran status, physical or mental disability, sexual orientation, genetic information, gender identity, marital status, pregnancy, citizenship status, or any other protected groups covered by federal, state or local laws.