What are the responsibilities and job description for the Business Development Representative position at Manifest Health?
Position Overview
Manifest Health is seeking a high-energy, proactive Business Development Representative to aggressively open new doors and establish high-value leads. This role is the engine of our growth, responsible for initiating first touch communication, breaking into new accounts, and driving the top-of-funnel activity necessary for long-term revenue. The ideal candidate is a "hunter" who is commercially minded someone who thrives on the challenge of cold outreach and has the persistence to turn a "maybe" into a qualified lead. Healthcare or market research experience a plus, in office role located in Princeton, NJ.
Key Responsibilities
Outbound Engagement & Lead Generation
- High-Volume Outreach: Conduct relentless outreach via phone and email to stay top-of-mind with prospective leads.
- Cold Calling: Initiate conversations with stakeholders to introduce Manifest Health’s capabilities and spark immediate interest.
- Structured Cadence: Maintain a disciplined, daily communication cadence to ensure consistent touchpoints with new prospects.
- Past Client Reactivation: Reach back out to dormant or past accounts to re-engage them and convert them into active leads.
Account Opening & Revenue Growth
- Targeted Prospecting: Identify and research new prospective clients to build a robust pipeline of opportunities.
- Identifying Opportunities: Uncover client challenges and goals to align them with Manifest Health’s service offerings.
- Driving New Revenue: Focus on opening accounts that lead to recurring revenue and long-term partnership growth.
Account Strategy & Management
- CRM Discipline: Track every call, email, in person visit and interaction meticulously within HubSpot.
- Pipeline Activity: Monitor the health of your prospecting funnel and proactively address gaps in engagement.
- Growth Planning: Develop strategy plans for key target accounts to penetrate different departments and stakeholders.
Collaboration & Feedback
- Internal Alignment: Partner with marketing and operations to refine outbound messaging based on live feedback from the field.
- Insights: Provide the team with insights into market trends and prospect objections to help improve our overall sales process.
Qualifications
- Entry Level to 2 Years of experience in sales, lead generation, or a high-volume outbound role.
- Exceptional Communication: Highly confident in phone-based outreach and initiating conversations with strangers.
- CRM Proficiency: Experience using HubSpot or similar platforms to manage a high volume of activity.
- In-Office Presence: Highly organized and self-motivated to perform in a collaborative, fast-paced office environment.
- Resilience: A results-driven mindset with the persistence to handle the high-rejection nature of cold calling.
Key Traits for Success
- Commercially Minded: A strategic thinker who can identify a growth opportunity within a single conversation.
- Proactive & Persistent: You don't wait for leads to come to you; you go out and find them.
- Accountable: You take ownership of your daily metrics and target goals.
What Success Looks Like
- Consistent growth in the number of new active accounts opened.
- A high rate of successful reactivation from past client lists.
- Maintaining a rigorous communication cadence that ensures no lead is left cold.