Digital Marketing Manager

Marketing Manager

Location: Boonton, NJ - Remote to Start - 3-4 days in office after 6 months

About Us

Manhole Covers Direct is a fast-growing manufacturer and distributor of custom manhole covers, trench drain systems, and access solutions serving commercial, industrial, and municipal clients nationwide. We take pride in our precision-engineered products, rapid turnaround, and customer-first approach. As our business expands, we’re seeking a hands-on Marketing Manager to elevate our brand presence, lead digital initiatives, and manage our growing network of third-party marketing partners.

Position Overview

The Marketing Manager will be responsible for developing, implementing, and managing the company’s marketing strategy across all online channels. This role requires a combination of creativity, organization, and technical know-how. The ideal candidate is confident managing outside vendors, experienced in SEO and paid advertising, and thrives in a fast-paced, entrepreneurial environment.

Key Responsibilities

• Oversee and manage relationships with third-party marketing vendors, agencies, and freelancers.
• Plan and execute multi-channel digital marketing campaigns (Google Ads, social media, email, SEO).
• Manage and optimize digital advertising budgets and ad spend to ensure strong ROI and cost efficiency.
• Develop and maintain a consistent brand voice and visual identity across platforms.
• Manage and grow the company’s social media presence through content planning, posting, and engagement.
• Monitor analytics and report on campaign performance, ROI, and lead conversion.
• Coordinate website updates, content optimization, and technical SEO improvements.
• Collaborate with leadership to create and manage marketing calendars, budgets, and performance goals.
• Generate and moderate creative content (photos, videos, case studies, and blog posts) for online and print use.
• Support e-commerce initiatives and optimize online product listings for visibility and conversion.

Qualifications

• 4 years of marketing experience, ideally in B2B, manufacturing, construction, or industrial sectors.
• Proven experience managing external marketing teams or agencies.
• Strong understanding of SEO, Google Ads, and social media platforms (Facebook, Instagram, LinkedIn).
• Demonstrated experience managing ad spend and performance tracking across multiple platforms.
• Experience with content creation tools (Canva, Adobe Creative Suite, or similar).
• Familiarity with Google Analytics, WordPress/WooCommerce, and CRM systems.
• Excellent communication and organizational skills with attention to detail.
• Creative mindset and the ability to translate technical products into clear, engaging marketing materials.

Preferred Skills

• Experience in web optimization, PPC management, or e-commerce development.
• Knowledge of email marketing and automation tools (Mailchimp, HubSpot, or similar).
• Basic understanding of HTML or website structure for SEO implementation.

Why Join Us

• Opportunity to lead marketing strategy for a rapidly expanding, Made-in-America brand.
• Direct impact on digital growth, lead generation, and online sales performance.
• Collaborative, entrepreneurial environment with room for creativity and growth.
• Competitive salary, flexible work schedule, and performance-based incentives.