What are the responsibilities and job description for the Trade Development Representative position at Mancini Companies?
Summary:
This role is central to driving brand visibility and market growth for a diverse portfolio of spirits brands across on-premise accounts. This role demands an individual who can seamlessly interface with suppliers, effectively analyze market trends and execute brand strategies in the on-premise. If you're passionate about the spirits and hospitality industry and possess a keen understanding of business solutions, brand programming, and relationship management, we invite you to bring your expertise to our team.
Core Responsibilities:
Customer Engagement: Amplify brand visibility and advocacy within on-premise segments through strategic initiatives and solutions.
Commercial and Performance Strategy: Strategically plan and implement brand engagement that propels growth, ensuring that market share increases for the entire portfolio.
Consumer Strategy: Stay abreast of customer and category trends, leveraging this knowledge to educate customers, address challenges, and optimize sales opportunities.
Accountabilities: Manage various portfolio initiatives with precision and timeliness:
- Comprehensive reporting
- Performance tracking
- Participating in training sessions
- Management of Point of Sale for on premise
- Curate insights about the brand, market, competitors, and customers
- Collaborate with sales teams
- ON premise route coverage when needed
Leverage Expertise: Facilitate educational sessions for on-premise customers through staff training, and educating the sales team on portfolio.
Network Partnership: Bridge communication between suppliers, internal sales, managers, and customers within the coverage territory. Develop robust and value-driven relationships within top 50 key account territory.
Learning: Continuously expand your knowledge about spirits/Wine and hone your presentation skills.
Additional Responsibilities: Must be willing and able to use a personal credit card for work-related expenses. Reimbursement processes and timelines will be provided during orientation.
CRM Tool : Repsly daily usage
What Success Looks Like:
- Overachieving sales growth, volume, distribution, and menu presence targets.
- Timely and effective delivery of on-premise program activities.
- Exhibiting menu growth within designated key account universe.
- Garnering positive feedback from internal and external stakeholders.
- Effective communication of success stories.
- Consistently adding value across the territory.
- Steadily enhancing brand and category knowledge.
Qualifications:
- 1 years of experience in the spirits or hospitality sector; 2 years in sales
- Prior experience in bar/restaurant/hotel operations is beneficial.
- Solid organizational and planning skills.
- Demonstrated ability for self-management and achieving results.
- Passion for spirits history, production, and cocktail culture.
- Stellar communication skills.
- Aptitude for selling, negotiating, and building robust relationships.
- Proficiency in sales or related data analysis.
- Comprehensive understanding of market dynamics and trends.
- Flexibility in working hours, including nights and weekends as needed.
- Reliable mode of transportation for account visits.
- Enthusiasm for mentorship and a positive team environment.
- Bilingual (English and Spanish) preferred.
- A valid driver's license and proof of insurance is required.