Head of Marketing and Growth

MAKS Enterprises is a global leader in the rebuilding of electronic automotive modules — the nerve center of modern vehicles. We diagnose, rebuild, and remanufacture complex automotive electronics that power modern vehicles across the United States and beyond.

Our work supports consumers, repair professionals, retailers, and dealerships across the automotive industry.

At MAKS, we operate with five core values:

Trailblazers — We innovate boldly.

Value of Reputation — Trust matters, and we protect it.

Accountability — We own outcomes.

Empathy — We care about our people and our customers.

Evolve or Bust — We are always getting better.

We are now entering our next phase of growth and are looking for a marketing leader who can build and scale our marketing engine.

Role Overview

As Head of Growth & Marketing, you will own MAKS’ marketing strategy and execution with direct accountability for customer acquisition, revenue growth, and brand authority.

This role is both strategic and hands-on. In the early stages, you will personally execute key elements of performance marketing, content, and analytics while building the foundation for a scalable marketing function.

You are a strategist who builds the runway while you fly.

Success in this role will be measured by improvements in key growth metrics such as:

• Customer acquisition cost (CAC)

• Conversion rate optimization

• Paid media efficiency

• Organic traffic growth

• Marketplace performance (eBay, Amazon, etc.)

• Revenue generated through marketing channels

This is an ideal role for someone who thrives in a fast-moving environment and enjoys building systems that drive measurable growth.

What You’ll Do - Growth Strategy & Leadership

• Develop and lead MAKS’ overall growth and marketing strategy aligned with revenue goals.

• Identify high-leverage opportunities to increase customer acquisition, improve conversion rates, and grow lifetime value.

• Set and track clear performance metrics that demonstrate marketing ROI and revenue impact.

• Analyze marketplace trends, customer behavior, and channel performance to guide strategic decisions.

Performance Marketing & Analytics

Plan, manage, and optimize performance marketing across channels including:

• Google Ads and search marketing

• Paid social

• Marketplace advertising

• Retargeting and funnel optimization

• Continuously improve conversion rates through landing page testing, funnel optimization, and experimentation.

• Use analytics and attribution tools to identify high-performing channels and eliminate wasted spend.

• Build dashboards and reporting systems that give leadership clear visibility into growth performance.

Go-To-Market & Positioning

• Lead go-to-market strategy for product launches, promotions, and major initiatives.

• Establish and refine MAKS’ brand voice across channels and customer segments.

• Strengthen MAKS’ position as a trusted authority in automotive electronics.

• Ensure consistent messaging across website, marketplace listings, campaigns, and sales channels.

Content Authority & Education

• Help position MAKS as the leading authority in automotive electronics.

• Develop educational content that simplifies complex technical issues for customers and technicians.

• Support and grow MAKS’ YouTube presence through publishing, optimization, and content strategy.

• Create or direct high-impact content including video, photography. product visuals, and campaign creative.

Hands-On Execution

In the early stages of this role you will personally contribute to key marketing activities while building systems and processes that allow the function to scale.

This includes:

• Managing campaigns

• Reviewing analytics

• Optimizing landing pages

• Creating or directing marketing assets

• Contributing to social and content planning

You are comfortable rolling up your sleeves to get things done.

Cross-Functional Collaboration

• Partner closely with Product, Operations, and Leadership to ensure marketing initiatives support company priorities.

• Translate customer insights and performance data into actionable improvements across the organization.

• Communicate marketing performance and strategic insights clearly to leadership.

Who You Are

• 7 years of experience in growth, digital marketing, or product marketing roles.

• Proven ability to own marketing outcomes and tie them directly to revenue or business performance.

• Strong analytical mindset with the ability to interpret data and turn insights into action.

• Hands-on experience with performance marketing, paid media, and conversion optimization.

• Comfortable experimenting, testing ideas quickly, and iterating based on results.

• Excellent communication skills and strong personal ownership.

• Curious and comfortable learning technical products and translating complex concepts into clear customer value.

• Experience in eCommerce, marketplaces, or technical products is a strong advantage.

• Experience with YouTube or video-based content marketing is highly valuable.

Why MAKS?

• Founder-led company with direct access to leadership.

• High autonomy and clear visibility of impact.

• Opportunity to build a marketing function from the ground up.

• Work with a team that values innovation, accountability, and continuous improvement.