What are the responsibilities and job description for the Sales Manager - SMERF position at Makeready LLC?
As a proactive and results-driven sales professional, this individual will manage the full sales cycle—from prospecting and lead generation to contract negotiation and post-stay follow-up—while ensuring alignment with overall revenue strategies. The Sales Manager will collaborate closely with Revenue Management and Operations teams to deliver seamless guest experiences and achieve financial goals.
Requested Tasks
- Group Sales
- Identify, solicit, and secure new group business across key market segments (corporate, association, SMERF, etc.)
- Respond to RFPs, lead negotiations, and manage contracts to maximize revenue and profitability
- Conduct site tours, client presentations, and hotel showcases
- Partner with Events/Operations teams to ensure seamless execution and client satisfaction
- Maintain strong relationships with planners to drive repeat business
- Business Transient (BT) Sales
- Prospect, develop, and manage a portfolio of corporate accounts to drive negotiated rate agreements
- Conduct outside sales calls, networking, and client visits to grow market share
- Analyze production reports and adjust strategies to optimize account performance
- Collaborate with Revenue Management to align pricing and availability strategies
- Revenue & Strategy
- Achieve and exceed monthly, quarterly, and annual revenue goals
- Participate in weekly sales strategy and revenue meetings
- Maintain accurate forecasting and pipeline management
- Identify trends and opportunities within the local market
- Relationship Management
- Serve as a brand ambassador for The Heathman Hotel in the local community
- Build strong internal partnerships across departments
- Deliver exceptional service throughout the sales cycle—from prospecting to post-stay follow-up
Requested Capabilities
- 2–5 years of hotel sales experience, with exposure to both Group and Business Transient (BT) segments; experience within a luxury, lifestyle, or boutique property preferred
- Professional, personable, and approachable with strong relationship-building skills
- Excellent negotiation, communication, and presentation abilities
- Proven track record of generating new business and successfully closing deals
- Ability to manage multiple high-priority tasks and projects while maintaining efficiency and effectiveness
- Experience with CRM systems and sales reporting tools (Delphi, Salesforce, or similar)
- Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Teams)
- Strong knowledge of the local market preferred
As part of the Makeready collection, we proudly offer a variety of thoughtful benefits for eligible team members including accommodating PTO/PTO exchange, medical/dental/vision benefits, pet insurance, company-matched dependent care & 401k, student loan repayment program and a wide range of additional ancillary benefits. The health, happiness and well-being of our team is our top priority.
We take pride in our Guiding Principles to help define how we successfully work together. We follow them not out of duty but live by them instinctively.
Makeready LLC and its affiliated entities are proud to encourage and support an environment where everyone can be a successful team member as their true independent self. We are an equal opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities and job performance