What are the responsibilities and job description for the Area CRM & Digital Marketing Coordinator position at Makeready LLC?
We are searching for curious self-starters with a genuine interest in people. These hard-working individuals have always had a natural bend toward hospitality, no matter where they worked, because they’ve always seen themselves as part of something bigger.
The Area CRM & Digital Marketing Coordinator plays a key role in supporting Makeready’s guest communication and digital engagement strategy across our hotels, restaurants, retail outlets, and brand platforms. Reporting to the Area CRM & Digital Manager, this position is responsible for assisting in the execution of CRM and email marketing initiatives that enhance guest experience, strengthen loyalty, and drive revenue.
This role is hands-on and detail-oriented, supporting day-to-day campaign creation, audience segmentation, reporting, and list management while collaborating closely with marketing, sales, and property-level teams. The ideal candidate brings a balance of creativity and analytical thinking, a strong attention to detail, and a genuine passion for hospitality, storytelling, and data-driven marketing.
Requested Tasks
- Assist with building, testing, and deploying promotional, transactional, and triggered email campaigns.
- Support the development of audience segmentation and personalization strategies.
- Collaborate with the marketing, sales, and property-level teams to gather content, proof copy, and ensure campaign accuracy.
- Execute A/B testing (subject lines, creative, send times) and compile results to inform ongoing optimization.
- Monitor campaign performance and provide regular reporting on key KPIs (open rate, CTR, revenue, deliverability, etc).
- Support list hygiene efforts, ensuring clean data, proper opt-in collection, and compliance with email regulations.
- Assist with loyalty program communications and reporting to strengthen guest engagement and retention.
- Help manage creative approvals, track campaign calendars, and maintain workflow organization.
- Stay current on email marketing trends and emerging tools, bringing fresh ideas to the team.
As part of the Makeready collection, we proudly offer a variety of thoughtful benefits and perks for eligible team members including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company-matched dependent care & 401k, student loan repayment program and a wide range of additional ancillary benefits. The health, happiness and well-being of our team is our top priority.
We take pride in our Guiding Principles to help define how we successfully work together. We follow them not out of duty but live by them instinctively.
Makeready LLC and its affiliated entities are proud to encourage and support an environment where everyone can be a successful team member as their true independent self. We are an equal opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities and job performance.