Marketing and Communications Coordinator - Tucson

Overview

The Marketing and Communications Coordinator is a multi-talented creative who serves as the voice and visual architect of the organization, ensuring Make Way for Books’ mission and work is communicated with beauty, clarity, and consistency.

Description

First Review Date: 7/31/2026

Position will remain open until filled.

The ideal candidate is an exceptional writer who can pivot seamlessly between a "professional partner" and an "engaging family-friendly" tone. They should be comfortable managing a digital strategy while utilizing graphic design and storytelling to translate our organizational impact and evidence-based work into compelling content for donors, partners, and beneficiaries. As our Marketing & Communications Coordinator, you will be responsible for creating digital and print collateral (including infographics and brochures), capturing photo and short-form video content at community events, managing and growing our multi-channel social media presence (Instagram, Facebook, LinkedIn), and supporting the rollout of our rebranded visual identity.

POSITION TITLE: Marketing & Communications Coordinator

LOCATION: Tucson, AZ

REPORTS TO: COO

FLSA STATUS: Non-exempt

CATEGORY: Staff, Regular

FULL TIME / PART TIME: Full-time (1.0 FTE)

PAY RANGE: $20.53 - $25.15 per hour 

Position Summary

The Marketing & Communications Coordinator is a multi-talented creative who serves as the voice and visual architect of the organization, ensuring Make Way for Books’ mission and work is communicated with beauty, clarity, and consistency. Reporting to and collaborating closely with the COO, this role involves switching between graphic design, storytelling, and digital strategy to translate organizational impact into compelling content for donors, partners, and beneficiaries.

Key Responsibilities

Multimedia Content and Collateral Creation

• Under the direction of the COO, design digital and print assets, including program brochures, recruitment flyers, partner toolkits, and event invitations.
• Create and maintain user-friendly templates (Slide decks, handouts) for direct service staff to ensure professional, scalable delivery of our programs.
• Attend literacy programs and community events to capture photos and short-form video (Reels/TikTok/Website headers).
• Work closely with the COO to balance time-intensive projects (like video editing and event coverage) with ongoing design needs, particularly during peak seasonal periods.
• Translate literacy impact data into accessible infographics and "one-pagers" for stakeholders.

Digital Communications & Marketing

• Assist in the development of a multi-channel marketing plan; maintain publishing calendars for social media, newsletters, and blog posts.
• Manage and grow the organization’s social media presence (Instagram, Facebook, LinkedIn) with a consistent, brand-aligned posting schedule.
• Draft engaging blog posts and articles highlighting success stories and literacy tips, utilizing a review process to ensure tone consistency.
• Monitor monthly analytics across platforms (social media, email, website) to identify trends. Share these insights with the team to help inform future content decisions.

Brand Stewardship & Visual Identity

• Support the rollout of our rebranded visual identity across all platforms and physical materials.
• Ensure internal and external materials adhere to new style guidelines; maintain an organized library of brand assets and templates.
• Occasionally collaborate with or provide support for external freelancers or agencies brought in for high-level/complex projects (e.g., Annual Reports or long-form documentary videos).

Minimum Qualifications

• 2-4 years of professional experience in marketing, communications, or graphic design. A Bachelor’s degree in a related field is preferred, but a strong portfolio of "real-world" work is the primary focus.
• Demonstrated proficiency in Canva (for team templates) and Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
• Experience in photography and short-form video production.
• Knowledge, Skills, and Abilities
• A portfolio demonstrating graphic design (layout, typography) and photography/videography samples.
• Exceptional writing skills with the ability to pivot between "professional partner" and "engaging family-friendly" tones.
• Understanding of visual brand standards (typography, color theory, and layout) and the ability to apply them consistently across diverse materials
• Familiarity with Google Analytics, social media insights, and email tracking.
• A genuine passion for early childhood education and a commitment to the mission of Make Way for Books.

Tools, Technology, and Equipment

We believe in setting our team up for success and do not require use of personal resources for professional work. This position includes:

• Professional Equipment: Provision of a high-performance workstation/laptop and a professional-grade camera for field use.
• Software Access: A full, organization-sponsored subscription to Adobe Creative Cloud and Canva Pro.
• Mentorship & Support: Regular check-ins with the COO for direction, prioritization, and professional development. Access to new Brand Guidelines and external support during the initial rebrand transition.

THE INTENT OF THIS POSITION DESCRIPTION IS TO PROVIDE A REPRESENTATIVE SUMMARY OF THE ESSENTIAL DUTIES PERFORMED BY INCUMBENTS OF THE POSITION. INCUMBENTS MAY BE REQUIRED TO PERFORM OTHER JOB-RELATED TASKS OTHER THAN THOSE SPECIFICALLY PRESENTED IN THIS DESCRIPTION.

PRE-EMPLOYMENT SCREENINGS: 

Make Way for Books conducts pre-employment screenings for all positions, which may include a criminal background check, verification of academic credentials, licenses, certifications, and work history. 

Make Way for Books does not and shall not discriminate on the basis of race, color, ethnicity, religion (creed), gender, gender expression, gender identity, age, national origin (ancestry), citizenship, economic circumstances, disability, marital status, familial status, sexual orientation, veteran status, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of programs and services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, and vendors. All MWFB staff members are expected to join with and uphold this commitment.