What are the responsibilities and job description for the Social Media Manager/Creator position at Maguire Law Firm?
Looking for a full-time, on-site Social Media Manager for law firm based in Myrtle Beach, SC. This role is responsible for planning, creating, and publishing engaging content across the firm’s social media channels to build brand awareness and educate the community about personal injury and workers’ compensation topics. Daily tasks include managing social media calendars, drafting posts, creating or coordinating visuals, monitoring comments and messages, and responding in a timely, professional manner. The Social Media Manager will track and analyze performance metrics, optimize campaigns for reach and engagement, and collaborate with attorneys and staff to highlight case results, community involvement, and firm updates. The role also involves staying current on social media trends, platform updates, and ethical guidelines relevant to legal marketing.
Qualifications
- Strong social media marketing and social media optimization (SMO) skills, with experience managing business accounts on major platforms (e.g., Facebook, Instagram, LinkedIn, X).
- Proficiency with basic design or content creation tools (e.g., Canva or similar) and comfort working with photo and video content is a must.
- Excellent written and verbal communication and writing skills, with the ability to translate legal concepts into clear, accessible content.
- Experience in content strategy, including planning content calendars, aligning content with brand goals, and adapting messaging for different audiences.
- Ability to analyze social media metrics, use analytics tools, and make data-informed recommendations to improve performance.
- Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines in a fast-paced environment.
- Familiarity with legal, professional, or highly regulated industries is preferred; interest in personal injury and workers’ compensation topics is a plus.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent combination of education and relevant experience.