Sales Manager, CPG

Magnolia Bakery opened our first location on a quiet street corner in the heart of New York City's West Village in 1996. From then to now, Magnolia Bakery has grown to become a globally famous, locally loved retail bakery and desserts brand. With locations in New York City, LA and Chicago, a nationwide e-commerce and wholesale business, international locations in the Middle East and Southeast Asia, and an emerging Grocery business in the US, Magnolia Bakery's whimsical spin on classic, American desserts is now in every neighborhood.

Position Summary:
This is a fantastic opportunity to expand your sales experience within the Consumer Products business, working with an iconic New York City brand. Sales Manager plays a crucial role in growing Magnolia Bakery's CPG business unit. We are looking for an ambitious self-starter with strong organization, communication, and interpersonal skills. This role will be responsible for and deliver new business revenue while working across multiple internal cross-functional Magnolia Bakery teams. This role will support our high trajectory growth strategy by proactively developing a sales pipeline, identifying new commercial opportunities, expanding our retail presence within multiple business channels, managing contract compliance, and own sales presentations, sampling, and budget management.

Salary: $78,000- $110,000 7% Bonus Eligibility

Location: Hybrid (New York City) 2 Days Onsite

Reports to: Senior Director, Sales

Responsibilities:

• Achieve or exceed sales volume, revenue, and profitability targets for assigned strategic accounts

• Strong drive to close new business through cold calling process, while maintaining a pipeline of potential targets

• Understand multi-level CPG distribution systems from Regional to Broadline scope

• Have past working experience selling to Commercial and Non-Commercial foodservice accounts

• Ability to create go-to-market strategy for varied channels of business including traditional and non-traditional retail

• Prior experience negotiating contracted business exceeding $500k in annual revenue

• Work seamlessly with internal departments, such as Commercialization, Creative, Supply Chain, Finance, Legal and Marketing

• Strengthen collaboration and trust through proactive communication and solution-oriented support

• Share accurate sales forecast data based on trends, seasonality, and promo activity

• Collaborate with Supply Chain to ensure product availability and minimize out-of-stocks, while also improving fulfillment levels

• Contribute to new product launches by securing incremental distribution points and strong in-market execution

• Provide concise meeting summaries for internal communication

• Conduct periodic competitive assessments, compile findings and make recommendations with fact-based support. Be aware of industry trends

• Provide support by compiling relevant materials for presentations, including overview presentations, category success stories, ratings, press stories, etc. to keep Magnolia Bakery top of mind to fuel retail success

• Maintain accurate account documentation

Qualifications:

• Bachelor's degree and at least 5 years of relevant industry experience required

• Excellent oral, written, and communication skills

• Strong interpersonal skills

• Above average organizational ability and tenacious follow up / follow through abilities

• Self-starter that defines roles broadly and has a continued desire to learn new skills

• Ability to think strategically and share ideas up the management ladder

• Overnight travel may be required, up to 40% of the year

• Preference given to candidates residing in, or around New York City, and can work a hybrid schedule with 2-3 days in office

• Knowledge and proficient use of Microsoft Teams, Office, Slack, and Smartsheet

Physical Demands and Work Environment:

• Requires writing, standing, grasping, sitting, walking, repetitive motions, listening and hearing ability, plus visual acuity

• Talking and hearing occur continuously in the process of communicating with guests, co-workers, and management

• Vision occurs continuously with the most common visual functions being those of near vision and depth perception

• Requires manual dexterity to use and operate all necessary equipment

• Position may require standing and walking for 3-8 hours with limited breaks

• Occasional moderate to heavy lifting and carrying, bending, and reaching overhead may be required

• Requires manual dexterity to use and operate all necessary equipment